Smartphones have become a part of our lives. The use of smartphones has tremendously increased in recent years. People have been shifting towards using mobile internet more than desktop internet. Researches show that 91% of internet users across the globe are actually using the internet through their mobile phones.
Most of the time spent on smartphones is due to the apps they have. Whether it is gaming, entertainment, studying, dating or communicating with friends over social media, apps have made possible everything to be done on mobile phones. People have reduced watching TV or logging into a desktop to a large extent as these apps serve all the purpose. Researches suggest that 51% of people regularly check apps on their mobile phones 1-10 times throughout the day.
When apps have made a special place and role in people’s lives and their major work, how can they stay behind when it comes to conducting surveys! Nowadays there are many Survey Apps available in the market which have revolutionized the way of creating and sending surveys and collecting data.
Whether it is creating beautiful surveys, sending them to bulk customers, monitoring or analyzing responses, or measuring customer satisfaction; Survey apps have simplified everything. They are useful for conducting and managing surveys from end to end.
Reasons to Use Survey App
There are many reasons to use a Survey App while conducting surveys. Here, we will explore 10 reasons for using a survey app that will help you know how survey apps are useful to conduct and manage surveys.
1. Surveys Apps are Easy to Use
There are good survey apps available nowadays which are very easy to use. They are easy to install, setup and do not need the businesses to be tech-savvy to operate them. They can be easily operated without taking much time and can work wonders for you.
2. They help in Creating Customized Surveys
With a good survey app, you can create different types of surveys like Customer Feedback surveys, Cart Abandonment Surveys, market research surveys, healthcare surveys, lead capture surveys, inquiry forms and more. Survey apps allow you to customize your surveys as per your business requirements, white-label them, and add your own branding, style, theme and colours.
Nowadays, the survey apps available in the market enable you to add more personalization to your surveys by allowing your to create multilingual surveys i.e. survey in multiple languages. This feature of survey apps allows you to send surveys to your customers in their own language so that they feel connected and provide more accurate responses.
3. Survey Apps are Big Time Savers
Surveys Apps help to save a lot of time. They not only help you create beautiful customized surveys for your business within minutes but also help you send them to multiple customers through bulk SMS and emails in a matter of few clicks.
4. They are Cost-Effective
Survey Apps are usually available at a very low cost, but the outcome of using them is simply great. You can use them to conduct Customer Feedback Surveys, Marketing Research Surveys and Lead Capture forms to collect any type of data that is beneficial for your business at a minimal cost. Without a survey app, it will involve a huge cost to reach every customer, prospective customers and collect data.
Wheres, survey apps are available at relatively low cost and even free of cost. Many apps have their free versions and many offer a free trial so that you can explore the features of apps before actually investing in one.
5. They help to connect with your customers
Survey Apps have become a great medium nowadays to connect with your customers and know what they feel about the experience they had with your organization. This helps you to know your customers more and improve their experiences.
6. They help to capture responses without Internet
Nowadays, the survey apps available in the market also work offline. So in case you face any issue of bad or internet at your location, the app keeps on working and capturing survey responses without any hindrance.
Even if you are collecting survey responses on the go, an Offline Survey App keeps working without the internet and saves the survey response data for weeks, and then syncs it all as soon as connected to the internet.
7. They help to increase the response rate
Survey Apps play a major role in the success of your surveys. The success of a survey depends on its response rate. The surveys prepared with these apps are easy and quick to be taken and prompt the audience to respond to your surveys. This helps in getting more responses from your customers thus increasing the response rate and making your survey a success.
8. They provide Real-time responses
Survey Apps help you to get responses and get notified about the responses in real-time. The respondents of the survey are able to fill in survey responses wherever they are. They also enable you to set instant alerts for survey responses so that you can take appropriate action on the responses like the resolution of a complaint raised in a customer feedback survey.
9. They also help to monitor and analyze the responses
The Survey Apps nowadays not only help to send surveys and collect their responses but also monitor all the responses in real-time and analyze them in-depth with their advanced reporting system and dashboard. With a survey app, you can also compare your survey results with your previous survey results and the situations of the market.
Know more: Company’s Net Promoter Score (NPS): Reasons that Justify Why You Need to Calculate It
10. They help to measure CX metrics
Most of the good survey apps have features of measuring CX metrics like NPS, CSAT and CES. With these metrics, you can measure Customer Loyalty, Satisfaction and perceived efforts to get their work done. This helps to improve your business and also predict the future growth of your business.
Therefore, Survey Apps are very useful for conducting any type of surveys and connect with your customers to collect Customer Feedback, measure Customer Satisfaction and facilitating the growth of your organization.
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