With the inclusion of mobile apps, every industry has increased its productivity, efficiency, and level of sales. The same is the case with the E-commerce industry where more and more app innovations have led to an increasing number of e-commerce apps.
Though one can find many ecommerce apps on app stores, there are still many opportunities for new startups and businesses. Have a look at the statistics showing growing needs for businesses to go for E-commerce Mobile App Development.
Some Statistics Worth Considering
• 78 percent of users prefer to use mobile apps than mobile website for shopping purpose.
• 56 percent of mobile users will use e-commerce apps to gift someone.
• Customers spend 4X more on mobile apps compared to that on a mobile website.
Why Have a Mobile App for an Ecommerce Store?
1. Users Prefer Mobile Apps over Browsers
Even though websites could be made responsive for mobile phones, it is not the preferable option when it comes to choosing between apps and browsers. As mentioned above 78 percent users would prefer shopping on an e-commerce app to a website.
An app provides great convenience and faster processing speed which is why it is preferred to having an app over browser.
2. Higher No. of Loyal Customers
Mobile e-commerce apps bring loyal customers to you bringing more revenue, in fact, double the revenue compared to a mobile website. The reason for this lies in the fact that the users who install an app on a device make more purchases.
Moreover, the ease of access that mobile apps brings backed by an app’s lucrative features like push notifications, personalization, rewards system allows one to retain its customers.
3. Faster Response
Ecommerce apps perform way faster compared to websites. This is so because Ecommerce apps store data partially on a mobile device compared to websites which store most of their data on a server.
Moreover, the speed of a mobile app is 10 times more than that of a website. Furthermore, apps allow a user to load it as per the customized settings thereby providing faster responses.
4. Better User Experience
Ecommerce apps are thought to have a great design which attracts users to make the purchase for it. On one hand, mobile websites provide a detailed layout and easy navigation while on the other mobile apps is easier to use and free from any irrelevant banners or buttons.
Moreover, faster checkouts with the help of payment apps make them an irresistible option to go for.
5. Faster Conversion Rates
Mobile apps bring more conversion rates due to its elegant UX, smooth navigation and easy to use features. As per research by Criteo, mobile apps conversion rates are 3X more compared to that of a mobile site and 1.5 times more than a desktop site.
Furthermore, customers who view a product on a mobile app are higher than those who view a product on a website by 4.6 times. This is why being a leading Mobile App Development Company in UK; we highly recommend businesses to go for a rewarding app development plan.
6. Ability to Use Device’s Native Features
The best part of having a mobile app is that you can use a device’s inbuilt features to your advantage. Unlike websites, mobile apps can use features like GPS, Microphone, and Camera to a great extent. With a GPS, users can find the exact location of their order and whether the order has been shipped or not.
Modern Ecommerce apps allow users to search with the help of a microphone as well. Moreover, a camera can be used to great advantage by sharing a received order’s image and feedback for it.
7. Lower Shopping Cart Abandonment Rate
With a proper marketing strategy, one can drive more users to an e-commerce site or an app. But the stats show that it is better to have a mobile app owing to its low cart abandonment rate. Website Baymard showed some important statistics according to which:
• The shopping cart abandonment rate in mobile apps is 20%.
• Desktop sites show a comparatively higher cart abandonment rate at 68%.
• Mobile sites lastly show a 97% cart abandonment rate which shows why it is not preferable to go for a mobile site.
Ecommerce industry already has so many big players but considering the growing number of mobile users, new startups have ample opportunities to grow. This is why all the above reasons are highly crucial when you decide to choose to have an app or a website for your e-commerce store.
Have an app idea, feel free to contact us and our team will be happy to assist you with it.