In recent years, there has been a lot of talk of super apps that are all set to replace traditional apps. Everyone from fintech to social apps to ordering and ride-booking apps is evolving into an all-in-one platform. It seems like the world is going digital, and super apps are making a strong position in this growing market, but what are super apps?
What are super apps?
Super apps are nothing but a normal application that is designed and developed to offer multiple services under the same umbrella. It means people don’t need to install different apps for different tasks, all they need is to download a super app, and they are done. Users can thus access a multitude of seemingly unrelated services in one location on their mobile phones rather than having to use multiple apps for different services.
Using a single login for all possible needs is designed to make it convenient for people. The platforms are envisioned around the globe as virtual malls, and different geographical regions react differently to this trend. It’s not new to hear about super apps. For several years now, players in the West have experimented with super apps, but they have yet to take off or gain widespread popularity.
Consumers in the UK, US, and Europe will have to wait and see how larger players like Meta, etc., will respond when they enter the space. However, the Middle East has had a very different experience. In spite of their rapid growth in internet penetration, UAE has managed to scale super app with Careem.
Imagine being able to use just one app to do it all, including ordering pizzas, hailing a cab, messaging friends, and even booking a massage. Yes, it does exist, and it’s known as a super app. However, if we talk about the Middle East, there is a single major player in the market and most popular with over 48 million active users, which is Careem. Founded in 2012 and with operations running in over 100 cities, Careem started life as a bike-sharing platform.
What is a Super App Like Careem?
The name itself conveys the meaning. Careem is one of the popular super applications based out in the Middle East, a subsidiary of Uber, and allows people to access multiple services under one roof. Careem offers an extensive range of services, from shopping to banking services to food, payments, and ride-booking.
Careem started as a bike-sharing application, but due to a surge in popularity and the need to make necessary changes in the revenue model, it started to expand the services offered and eventually became the go-to application for everything.
It is becoming so big and getting attention from the entrepreneurs. As a result, more business owners now want to develop an app like careem for their offline business as it helps them to take a front seat in the on-demand business sector. Careem and Gojek are also good examples of super apps. Just like Gojek, Careem is considered a super app because it integrates customer data and seamlessly offers various services in a single application.
Indeed, there are many super apps dominating the market, but the question is: with this trend coming to a bigger market, will every app make a big hit? First, let’s take a look at the benefits that entrepreneurs can enjoy from the development of Careem like app.
Know more: How To Build Successful B2B Apps?
What Makes An App Like Careem So Popular?
Indeed, the mobile apps market is growing. Apps for mobile devices can be specialised to accomplish specific tasks and meet specific needs. However, in gulf countries, users use a single “Super App” called Careem that gives them access to multiple apps, everything from booking a taxi to messaging friends. This is the reason why it’s so super.
Careem like applications has caught huge attention in people’s lives in Asia-Pacific. Apps like Careem are in trend, even in western countries now, to bring a one-stop shopping experience for all users. Whether it is ordering food, using ride-hailing services, paying for goods and services, chatting with friends and loved ones, or booking flights in a flash, Super Apps have something for everyone.
So that we can say that Careem like platform has the potential to satisfy the digital needs of human beings. Hence, entrepreneurs are leveraging apps like Careem to offer diverse services under one roof. The potential revenue and business opportunities that super apps provide are enormous. Along with business benefits, Careem like apps are super beneficial to users as they can
- Say goodbye to standalone apps
- Can enjoy frictionless and attractive marketplace
- Save on storage
- Save on mobile data
- Get rid of push notifications from different apps
Hence, the demand for this kind of application is increasing as it allows customers to access many services under the same solution without navigation. But technology patterns have to make sure that they are using a modern tech stack so that Careem like app can easily interact with multiple third-party vendors.
How Can Entrepreneurs Monetize Careem Like Apps?
The world is going mobile, and businesses across the globe are also jumping on the bandwagon as it opens doors to opportunities and growth in no time and also ensures the highest profitability with digital marketing and related activities. Hence, Careem like app development may work as a jetpack for your conventional business everywhere around the globe.
By adopting this ongoing trend, you will expand your business opportunities for massive success. With this new trend of using multiple apps inside a single app and the development process globally, you may take your business to the next level; this is how,
- Establish a credit system for customers, merchants, vendors that list themselves on this platform
- Offering online payment capabilities will build consumer and corporate confidence
- Earn commission on each transaction that takes place on the platform
- Advertise inside the app to increase web and app traffic
- Integrate reward and loyalty points to attract more customers
These are the several ways to help entrepreneurs generate decent revenue from an app like Careem.
Reasons Entrepreneurs Are Flocking Towards Careem Like App Development
With people spending more time on their smartphones, an average of 4.2 hours a day, according to App Annie’s research, it is vital for entrepreneurs to offer as many services to save their storage and time. It would be shocking to know, but the same research also indicated that there was a 7% growth in new app downloads.
Therefore, it is more important than ever before to keep users on your app, as brands are fighting to get the top position in the competitive world. Additionally, there are also a few advantages of developing an app similar to Careem, such as:
- More downloads, more traffic, and hence a bigger brand presence with more customers installing it. Consequently, that also brings more vendors or merchants to list their services. Again this is advantageous for you. The more services you offer, the more customers you can attract.
- Gather valuable customer data. For instance, if a customer booked a car from their home, the same address can be used to deliver food or groceries. Moreover, you can use this data seamlessly through the different services offered by the app like Careem.
- Can establish strong connections with customers. By having an app like Careem, you can reach customers without any hassle and vice versa. Be it android, iOS, desktop, or tablet; it would become easy to reach customers.
- Today, relevancy matters the most for any business, especially in this digital world where mobile-centric products are getting popular. Make sure to have a friendly interface and experience for customers.
Careem like apps is getting popular. However, if you are one of those entrepreneurs who are still sceptical about having a strong digital presence, it is the right time to take a step, or else there are chances you miss the opportunities coming your way.
Earlier, it was an exaggeration to say that mobile is everywhere, but now it is not, as customers prefer online services rather than offline due to their convenience. Moreover, smartphones become sluggish due to an extensive range of apps downloaded, each serving one purpose, but entrepreneurs are developing an app like Careem to address storage and mobile data issues.
In this virtual world where customers moved from different stores to malls and then to online apps that provide a one-stop solution for everything, smartphone users are inclined towards one super application for all their digital services, including entertainment, finance, travel, and food delivery, and much more.
Brands across the globe are looking to expand their customer base or take advantage of digital solutions to build a strong customer base and generate revenue; an app like Careem surely comes with a great business opportunity and makes it easy for customers to get a sense of variety and multitude of choices available.