Drafting a perfect marketing strategy to get effective results is not an easy task. It would be best if you had a perfect vision, analysis, and accurate information for positive outcomes.
From a safety pin to heavy machinery-competition is everywhere. Thus digital marketers are constantly seeking to get new customers and nurturing existing consumers.
These days, companies are facing digitization everywhere, so it can be quite tough to find the best way to target all generations. Hence, businesses are now adopting generational marketing to reach consumers of every age.
In generational marketing, you can divide your targeted audience into age groups such as Baby Boomers, Generation X, Generation Y, and Generation Z.
How Generational Marketing Works?
We usually feel that social media and digital marketing techniques only attract the younger generation.
Well, it depends on the marketing strategy. Thus, generational marketing is the key to reach different levels of age groups by delivering effective content that they find more relevant.
You need to approach different marketing methods to understand the respected generation’s interests and beliefs that can help you to reach specific target groups.
Digital agencies consider four popular age-based generational groups, and they are classified as:
- Baby Boomers – Born within 1946 and 1964
- Generation X – Born amid 1965 and 1980
- Generation Y – Born 1980 to 1995
- Generation Z – Born 1996 to 2010
There is a myth among marketers is assuming that the preferences and choices of every generation are the same. But that’s not true. By doing this, you may achieve the results but not up to the mark.
To make your marketing campaign effective, you need to cater quality content for each generation.
Moreover, you need to use different marketing channels for each generation group.
For example, if your targeted audience is Generation Y, then you can use Facebook as your social media platform.
But if you are going to target Generation Z, then you should either go with Snapchat or Instagram for better results.
Moreover, this generation is independent and investing their money in startup businesses like the gojek clone to rule the market.
If you want to achieve desired outcomes by generational marketing, you need to understand each generation keenly, and your digital content should also deliver a message that can attract the customer of each group on a personal level.
How To Market Baby Boomers?
Baby boomers are anywhere between 55 to 75 years old. They were old aged people when the computer and the internet were not used that much.
According to a survey held by Pew Research Center, 65% of baby boomers are using Facebook for news, friends and dear ones.
Thus, companies should know that if they want to target baby boomers, then Facebook should be a part of their social media strategy.
Along with Facebook, they also prefer ads in newspapers, television, and if possible, they prefer to talk with real people when they want to buy something.
For instance, if you sell something that can be used by older adults, you should surely target baby boomers in your marketing plan.
Market To Generation X & Millennials (Gen Y)
Generation X grew up watching tv and radio; they researched more before making a decision. This means they prefer traditional marketing methods like Tv, radio, and local advertisements over social media.
Still, due to the wide usage of the internet, 35 million Gen X people are using social media, and among them, 30 million have smartphones. Desktop emails, digital video, Facebook videos through you can target Gen X easily.
For many businesses, Millenials are important to target. They are smart enough, educated, tend to shop online, and thus this is the primary reason for a company to invest in digital marketing.
In the USA, there are 75 million Millennial’s, and they all are using the latest technologies to stay connected with the world.
Mobile marketing, social media marketing, content marketing, on demand-video, these are the powerful tools that can be used to target millennial’s.
How To Reach Gen Z?
Generation Z is also known as the Internet generation. They have grown up with digital media and video games on their smartphones and laptops.
The research said that 70% of Gen Z use Snapchat every day and watch 2-3 hours of YouTube videos each day. They prefer YouTube more than television.
This information will help you when you market to Gen Z. You can connect with them on social platforms that they use the most.
Here we need to understand that choice makes each generation different from each other.
For an effective generational marketing strategy, you need to learn about their interest and choice, which type of content they find interesting, and design perfect marketing content for each generation accordingly.
As a marketer, you need to analyze each age group and implement a marketing plan that can give you better results and maximum customer satisfaction.