Artificial Intelligence is no longer a new norm in the technological world. The future of AI is shiny in this technology-driven world.
Today, there is not a single sector that does not leverage AI in their daily operations and making tasks easier as it was never before.
Irrespective of the size and business type, digital marketing techniques are widely used by owners as it is the only way to sell products globally.
The Internet of Things (IoT) has opened the doors of vast opportunity and today, everything is connected with each other whether its machines, products, or individuals.
Thus, AI is here to stay and when it comes to digital marketing, it has changed the face of it with various techniques such as personalization, chatbots, AR/VR, and whatnot.
Digital marketing is not that much difficult as it seems because AI is there to help you. With the help of smart algorithms and techniques, you can improve user experience and boost sales.
Below are some of the popular methods that clearly show how AI is making its way.
How AI is making its way in Digital Marketing?
From Google search to play your favorite track, voice search is the new phenomenon that is used by the customers these days. Apple Siri, Alexa, Google home assistant are used widely and make our lives easy because you don’t need to type anymore, just order them and they will follow your orders smartly.
Technology is reshaping the world; smart devices can diagnose a human voice and follow its commands. AI-powered phones can play music for you, track your choices, and recommend similar kinds of songs. Here we are talking about Shazam that helps you to create a playlist based on your preference.
These days, if you are running a restaurant, it would be fair if you go with white label food delivery app solutions that provide voice search functionality. According to Google’s recent survey, more than 60% of voice search queries are received, it clearly indicates how it is important in digital marketing.
Another most important technique that is used by Government institutions and eCommerce sites is Chatbots. Via chatbot, you can assist thousands of people together without getting frustrated. Today, numerous companies have started to integrate chatbots in their existing websites, Slack, Facebook Messenger, and WhatsApp are some of the best examples.
According to an eConsultancy report, 55% of customers prefer to live chat as compared to emails, thus chatbots have become a powerful communication tool.
In this digital era, the customer is smart and doesn’t want to wait until the representative comes and resolves their issues. Chatbots eliminate the need for human power and make conversation faster without any errors.
In addition, chatbots can assist you 24/7 that may increase your revenue, for instance, you are located in Asia, but unable to hire a representative who can serve round the clock, chatbots overcome this issue and solve user queries without geographical barriers. Moreover, chatbots can perform better than human attendants and answers quickly without losing the temper.
Who does not like that famous brand that sends an email with their name in the subject line? That’s called personalization. It gives a “wow” feeling to customers and increases customer retention ratio. You only need to keep in mind your audience’s preferences so that you can deliver the right product and target the right customer at the right time.
In 2019, HubSpot revealed that 50% of the customers appreciate personalized emails and notification, if they don’t get personalized messages, they switch to another brand. For instance, most people have made purchases on Amazon so that you may receive personalized mail with a name, through that companies can connect with their customers and can build a strong connection that leads to boost sales.
Another plus point of sending personalized messages is it directly satisfies customer’s needs based on their interest and preferences. Few digital experts have said that you could boost 25% of sales by sending personalized emails and messages.
In a nutshell, we can conclude that AI and its methodologies are changing the ways the person interacts with brands and the way businesses operate. The marketer needs to understand the customer’s experience and behavior to stay ahead in the competitive market.
As we are already heading towards digitization so it is the right time to incorporate the above-mentioned techniques for expansion of your business. The primary goal of AI is not to replace the human, but it empowers the human.
AI-powered technology can increase productivity and profitability within a short time. For example, mouth publicity is replaced by YouTube videos and Facebook posts. If you see in terms of marketing, then AI makes communication faster, and that is what consumers of today expect from the company.