One of the most overlooked or underrated aspects or parts of marketing in businesses is follow up. You see about 80 percent of the prospects tend to interact or make a purchase after they have come into contact with a brand for the fifth or more times.
There are only 1 or 2 percent chances of sales after first or second contact with a prospect. So the larger number of ticket items that you are selling the more contacts you will have with your potential prospects and brochure as a marketing material are a great way of doing it.
Traditionally brochure is an informative piece of paper document that can be used as a flyer or pamphlets or any other way for a business. As of today, brochures are also used in digital form for marketing.
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They are a great way of highlighting your product and services that attract the most number of prospects to your shop irrespective of whether this shop is online or offline. Brochures are also a great way of efficiently conveying information. Apart from travel and tourism companies effectively use brochures to attract new clients towards their business.
Travel and tourism brochures don’t just work well with the travel and tourism industry, but they are the major form of advertisement in this industry as brochures are a great way of putting a visual image in the client’s head. A well-printed brochure helps the client understand what they can see from their trip.
Now, since you know how a brochure can be used to generate leads on websites and can be sent as a source of information to create follow up for your business, an important question arises.
Does having a brochure is all you need to do for a successful business? Well,the answer is no. The brochure can be as simple as a plain piece of paper with just text and can be as dynamic as a moving graphics, it’s you who needs to decide what kind of brochure you need for your business.
Keep in mind designing a brochure is not easy, so might want to take professional help or check out this stepwise guide to help you design a stunning brochure: Travel and Tourism Industry.
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How to Design A Stunning Travel and Tourism Brochure?
Know Your Objective
Most of the people have a false interpretation of what designing a brochure means. You might think that creating a brochure is all about stitching up a good looking component to charm your customers.
Well, you might be partially right, as brochure designing is partly about creating a brochure that catches your customer’s attention instantly, but that is not all to brochure the design. You see every component is a brochure design is there for a reason, we just don’t add a design component to the brochure for no reason.
For instance, if you want to focus on a special destination in an excellent travel and tourism brochure then the best way to do it is through a picture and a review of your previous customers.
So, it’s important that you first decide what you want to achieve through this brochure as it will help you layout your brochure design and also help you decide on the type of components you would want to add to this brochure.
Know Your Customers
Like we said before every designing component in the brochure is there for a reason and that reason is to attract and impress your customers. The target audience is simply a list of people that passed certain criteria that you set for your product or services.
For instance, if you want to market a family trip package, then your target audience should be people with families.
Be Creative And Unique
Being creative is not about painting something extraordinary with multiple colors. In terms of brochure design, being creative means coming up with something that is attractive and successfully delivers the right information to the readers.
However, most of the designing components are mostly inspired by the work that has already been done in the industry. You see this due to the slight similarity in the design of the brochure in the market. So, if you want to stand in this crowd then you need to be creative and unique.
Try experimenting with new things with design, this will definitely have a positive impact on the quality of brochure design you create in the near future.
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Keep Your Fonts Simple And Readable
Every new designer once in a while thinks of trying out different font designs for their project and it’s pretty easy for them to go overboard with the font design they want to use.
However, in the brochure designing industry its never a good idea to use extremely stylish and difficult to read font styles, as this defines the main idea of creating a brochure design, which is to convey information effectively.
The different colors, styles, and design components we use in the brochure are there to just catch the user’s attention and lead them to the information you want to convey to them.
Keep Things Simple
If you are a beginner or even a pro, we recommend always trying to cut things simple as a simple brochure design will have a bit o white spaces to make it look clean would have more impact on the user than an extremely stylish and vague brochure design.
Apart from keeping your design simple, we would also recommend using the white spaces very creatively as adding or removing white spaces in any design has a major impact on the final design. It’s important that you decide this while you are laying out the design for the brochure.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on awesome travel brochure sample, Lifestyle Design, Branding Firm, Exhibition design etc..