1. Asked: December 1, 2021In:

    You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

    Vemula Sinu

    Here you can read the explanation

    Here you can read the explanation

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  2. Asked: December 1, 2021In:

    You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

    Vemula Sinu

    The correct answer for the above question is: Customers who made a purchase return to the conversion page. Here you can read the explanation

    The correct answer for the above question is:

    • Customers who made a purchase return to the conversion page.

    Here you can read the explanation

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  3. Asked: December 1, 2021In:

    Which two of the following statements are true about Attribution reports? Select All Correct Responses

    Vemula Sinu

    The correct answer for the above question is: App conversions and store visits are not included in Attribution reports Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting   Here you can read the explanation

    The correct answer for the above question is:

    • App conversions and store visits are not included in Attribution reports
    • Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting

     

    Here you can read the explanation

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  4. Asked: December 1, 2021In:

    Which statement is true about time-decay attribution?

    Vemula Sinu

    The correct answer for the above question is: It gives more credit to the touch-points closest to the conversion.   Here you can read the explanation

    The correct answer for the above question is:

    • It gives more credit to the touch-points closest to the conversion.

     

    Here you can read the explanation

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  5. Asked: December 1, 2021In:

    Which statement describes linear attribution?

    Vemula Sinu

    The correct answer for the above question is: It distributes credit evenly to every single touch-point in a buyer’s journey.   Here you can read the explanation

    The correct answer for the above question is:

    • It distributes credit evenly to every single touch-point in a buyer’s journey.

     
    Here you can read the explanation

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