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Home/measurement certification

WhatisWhatis Latest Questions

Vemula Sinu
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Vemula Sinu
Asked: December 1, 2021In: Digital Marketing

Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

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Machine learningCross-channelAttributionMedia mixed model

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle My Businessmeasurement certification
  1. Best Answer
    Vemula Sinu
    Added an answer on December 1, 2021 at 7:36 pm

    The correct answer for the above question is: Media mixed model   Here you can read the explanation

    The correct answer for the above question is:

    • Media mixed model

     

    Here you can read the explanation

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  • 1 Answer
  • 38 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: December 1, 2021In: Digital Marketing

You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

  • 0

Allows you to bid based on a target return on ad spend — Target ROAS BiddingUses advanced machine learning to automatically optimize bids — Maximize Conversions BiddingIs an automated bid strategy that sets your bids to help get as many clicks as ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationGMBgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle My Businessmeasurement certification
  1. Best Answer
    Vemula Sinu
    Added an answer on December 1, 2021 at 7:33 pm

    Here you can read the explanation

    Here you can read the explanation

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  • 1 Answer
  • 47 Views
Vemula Sinu
  • 2
Vemula Sinu
Asked: December 1, 2021In: Digital Marketing

You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

  • 2

The conversion tracking also including offline conversions.Customers who made a purchase return to the conversion page.Customers using web browsers that allow cross-site cookies.Customers clicking the ads multiple times before purchasing.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationGMBgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle My Businessmeasurement certification
  1. Best Answer
    Vemula Sinu
    Added an answer on December 1, 2021 at 7:29 pm

    The correct answer for the above question is: Customers who made a purchase return to the conversion page. Here you can read the explanation

    The correct answer for the above question is:

    • Customers who made a purchase return to the conversion page.

    Here you can read the explanation

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  • 1 Answer
  • 53 Views
Vemula Sinu
  • -4
Vemula Sinu
Asked: December 1, 2021In: Digital Marketing

Which two of the following statements are true about Attribution reports? Select All Correct Responses

  • -4
Which two of the following statements are true about Attribution reports? Select All Correct Responses

App conversions and store visits are included in Attribution reportsAttribution reports can help you evaluate and optimize performance after you’ve changed your attribution modelApp conversions and store visits are not included in Attribution reportsAttribution reports can help you estimate how ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle My Businessmeasurement certification
  1. Best Answer
    Vemula Sinu
    Added an answer on December 1, 2021 at 7:26 pm

    The correct answer for the above question is: App conversions and store visits are not included in Attribution reports Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting   Here you can read the explanation

    The correct answer for the above question is:

    • App conversions and store visits are not included in Attribution reports
    • Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting

     

    Here you can read the explanation

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  • 1 Answer
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Vemula Sinu
  • 0
Vemula Sinu
Asked: December 1, 2021In: Digital Marketing

Which statement is true about time-decay attribution?

  • 0

It includes converting and non-converting paths.It gives more credit to the touch-points closest to the conversion.It’s the most advanced model in Google’s attribution products.It algorithmically evaluates individual customer paths.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkGoogle My Businessmeasurement certification
  1. Best Answer
    Vemula Sinu
    Added an answer on December 1, 2021 at 7:24 pm

    The correct answer for the above question is: It gives more credit to the touch-points closest to the conversion.   Here you can read the explanation

    The correct answer for the above question is:

    • It gives more credit to the touch-points closest to the conversion.

     

    Here you can read the explanation

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  • 1 Answer
  • 59 Views
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