The relevance of social networking sites for any business is huge. You need to leverage the potential of social media sites to make sure that your brand thrives and withstands the pressure of cut-throat business competition all around.
Social media marketing and SEO are complementary. These two have different algorithms and ways of functioning, yet both aim at making your brand more popular and recognizable. SEO is incomplete without Social Media Optimization.
Brands shouldn’t miss out on taking the benefits that social sites have to offer.
What is Social Network?
Social network refers to the audience who are available on social media sites. These sites are also called social networking websites. Through the reach of your social network, you can make your audience and followers know about your brand and share your interesting stuff with them.
Social media allows you to share brand-related articles, attractive images, interesting content, and engage with your customers to drive customers to your website.
Social network is an umbrella term and it encompasses all your followers who are available on your social media channels.
For example, if you have registered your profile on five different social networking sites like Twitter, LinkedIn, Instagram, Snapchat, and Facebook. Now imagine if you have 1000 followers on each of those channels, you have a combined social network of 5000 users or followers.
What is Social Networking in SEO?
Social networking in SEO means creating a blend of SEO strategies and social media techniques to improve your ranking on Google and Bing SERPs (Search Engine Result Pages) for a specific set of keywords. Though you will notice two different teams of SEO and Social media operation in big companies, these professionals still tend to work in close coordination.
To make the best use of social networking facilities in SEO, you must get your business profile registered on various social media sites list. The process is not easy. You have to individually click on the sign-up button of each of those sites and submit your details. This process is one of the best methods in Off-Page Optimization SEO.
After verifying your email id and phone number, you will get access to the site. You should post your DP (Default Picture) clearly reflecting your brand and also update your bio section to get started.
What are the key benefits of Social Networking Sites?
- More than 50% of consumers will search for your product on social media sites first.
- Around 60% of consumers will listen to the advice and suggestion of celebrities.
- More than 70% of consumers will definitely share their positive experiences relating to a brand on social media with their loved ones. Thus, you can obtain the benefit of word-of-mouth publicity through social networking sites.
- People spend around 1 billion hours on YouTube every day.
- Users also spend considerable time on Facebook recording over 2 billion FB searches relating to products and services.
Some Other Benefits of Social Networking Sites:
Brand Visibility Through Social Media Posts
Whether you are sharing a blog or informational post with a link to your website—as soon as you share it on social networking sites—it goes public. Anyone can get across the content and know more about your brand.
Online Brand Reputation
If you want to make your business credible, you need regular online branding. That’s when social media sites such as Medium, Facebook, and Instagram can make your task easier. Keep posting useful content on your social media handles and enhance your brand reputation.
Social media comes with easy sharing options such as likes, retweets, or reposting buttons. Using these buttons, anybody can share your content or social media posts and make your posts go viral. Thus, many people will get to know about your post and will reach your homepage too.
Do’s and Don’ts When Doing Business on Social Media Sites
Though you can creatively use social networking sites to increase your brand visibility, however, you must do it properly. You have to adhere to the guidelines as prescribed by various social networking websites.
The List of Do’s
- Create your business profile on as many social media sites as possible.
- Launch interactive quizzes and contests on social networking sites.
- Post attractive images and infographic posts with relevant information from time to time.
- Try to reply to all users who interact with your posts.
- Follow what your competitors are doing on social media.
- Create meaningful posts with an intent to inform not promote.
- Share customers’ testimonials about your brand on social media using appropriate graphics and presentations.
The List of Dont’s
- Don’t make your profile too promotional.
- Never share posts of your competitors on your social media channels.
- Don’t interact with politicians and religious leaders on social media.
- Never argue on social networking sites. You must know that your customers are always right. However, you can reach out to them for feedback and grievances.
- Never create fake profiles for engagement.
- Don’t share or reveal details of the price of your products and services openly on social media. Such a strategy can backfire as your competitor can take advantage of it.
How To Promote Your Business on Social Media Platforms?
In simple terms, there are two ways to promote your business on social networking sites: paid promotion (PPC) and unpaid promotion (Organic Promotion).
Social Media Organic Promotion Drive
It means you can use an organic promotional drive for your business on various social media channels without any cost. However, you have to be far more creative and pragmatic to take its enormous benefits.
- You can run interesting contests with a prize option.
- Publish interesting posts like On this Day or Did you know type engaging social media template. These posts can improve your engagement rate.
- Know us better-type campaign can also work during festive seasons or Christmas weekends to boost your sale. In those posts, you can share the USPs of your products and services.
- You can also demonstrate your product using high-quality images and videos on various social media channels.
Social Media Paid Promotion Option (PPC or Pay Per Click)
Under PPC mode, you can directly share your social media business posts with users worldwide. Here, you have to make sure that your target audience is right and that your post is visible within a specific geographical area.
Under Facebook PPC, you can run a promotional campaign for several days and turn it off whenever you need. It is useful and FB PPC is doing extremely well for various brands.
All you have to take care of CPC. The cost per click shouldn’t go up. When your CTR (Click Through Rate) goes up, automatically your CPC comes down. That’s why keep following your metrics.
You will follow the same process of FB promotion to amplify the Instagram promotional campaign for your brand. You must know that Instagram is the sister concern of FB. These days, Instagram is also allowing a boosted post option to directly promote your PPC campaign on its audio-video platform.
Twitter PPC is also quite effective in amplifying your brand presence on its platform. It comes with a tag of a branded tweet or sponsored tweet. Once you set your goal, demographics, content, image, and target audience, you can run your paid campaigns on Twitter.
You can also leverage the potential of LinkedIn to popularise your brand. LinkedIn also gives you the option of sponsored posting through which you can promote your branding on its platform.
In the last few years, Quora has also emerged as a number one platform for question and answer sites. It also assumed the status of social media sites. Several brands and companies do promote their products using Quora.
All you have to do is post an interesting question on Quora relevant to business, and write a detailed answer to the same with a link to your website. You can get thousands of upvotes and shares within an hour and a half from all across the globe. Such is the impact of Quora these days. They charge a certain fee for it, which varies from the size of the content to the number of days for which you want the post to appear on Quora.
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Frequently Asked Questions on Social Media Platforms
The process is simple. You must share your content on all social media sites with relevant keywords and the title of the article. When Google notices your content all over social media, it can help you amplify your presence online. At the same time, it also enhances your ranking on SERPs.
The creation of your own social network for business purposes should be done strategically not in haste. You must have a well-defined plan to create you indelible presence across social networking sites. To create your own social network, you have to get your profile created on as many social media websites as possible. And then start posting interesting with an aim to increase your followers.
Social networking is essential to creating your brand presence amidst widespread competition all-around. It also helps you generate new leads and an opportunity to directly interact with your prospective clients or customers online.
Social networking service in SEO involves a wide range of activities, including local SEO, brand reputation management, improving organic traffic, and sharing your latest website blog or content on social media. The creation of your company profiles on various social sites also helps you gain more online visibility and recognition.
Social networking sites are certainly good. They give you additional web traffic and also an opportunity to publicise your brand and products or services. Social media as a tool can be effective in reaching out to your target audience more expressively and creatively.
Suppose you share an article on social media using a link, when a user from anywhere across the world clicks on the link, they will instantly reach your business website. That’s how you get enhanced website traffic. Another way is to use trendy hashtags with your posts. Users clicking on those hashtags, will come across your post and may read that too.
Social media sites are very much working and helping hundreds of brands to make their impactful presence online. In fact, in the last few years, several new social media sites have also made their entry online.
Depending upon your purpose and goal, the use of social media can be for genuine reasons as well as for black hat purposes. If you are indulging in online malpractices such as buying followers, likes, sharing vulnerable website links that might be virus-infested, and writing fake reviews about your brand can come under black hat SEO practices.
Of course. Social media websites are 100% worth in SEO. Using social media, you can share more content online, you can get your content quickly indexed by Google and Bing, you can build your target audience online, and also get new content ideas about your forthcoming blogs or web pages.
Social Media and SEO share an interesting relationship. Both are incomplete without each other. A brand needs to leverage the potential of both SEO and social media to get more leads and enhance its sales. You get more conversions using an optimum combined strategy of social media and SEO, which helps you enhance your profitability and ROI too.
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