1. Asked: December 1, 2021In:

    Which statement is true about time-decay attribution?

    Best Answer
    Vemula Sinu

    The correct answer for the above question is: It gives more credit to the touch-points closest to the conversion.   Here you can read the explanation

    The correct answer for the above question is:

    • It gives more credit to the touch-points closest to the conversion.

     

    Here you can read the explanation

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  2. Asked: December 1, 2021In:

    Which statement describes linear attribution?

    Best Answer
    Vemula Sinu

    The correct answer for the above question is: It distributes credit evenly to every single touch-point in a buyer’s journey.   Here you can read the explanation

    The correct answer for the above question is:

    • It distributes credit evenly to every single touch-point in a buyer’s journey.

     
    Here you can read the explanation

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  3. Asked: December 1, 2021In:

    Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

    Best Answer
    Vemula Sinu

    The correct answer for the above question is: Store visits   Here you can read the explanation

    The correct answer for the above question is:

    • Store visits

     

    Here you can read the explanation

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  4. Asked: December 1, 2021In:

    Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

    Best Answer
    Vemula Sinu

    The correct answer for the above question is: Media mix model Here you can read the explanation

    The correct answer for the above question is:

    • Media mix model

    Here you can read the explanation

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  5. Asked: December 1, 2021In:

    What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

    Best Answer
    Vemula Sinu

    The correct answer for the above question is: You can import conversions, adding any additional code to enable automatically collected events. You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.   Here you can read the explanation

    The correct answer for the above question is:

    • You can import conversions, adding any additional code to enable automatically collected events.
    • You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.

     

    Here you can read the explanation

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