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You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses
The correct answer for the above question is: Selecting distinct geographic areas. Selecting only relevant languages in campaign setup. Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessYou’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
The correct answer for the above question is: Google Ads gives you control over your budget.
The correct answer for the above question is:
See lessYou sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
The correct answer for the above question is: We Sell Dark Chocolate Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessYour Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
The correct answer for the above question is: The URL displaying your website address. Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessYou’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
The correct answer for the above question is: Increase the mobile bid adjustment for the campaign Here you can read the explanation
The correct answer for the above question is:
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See lessYou’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
The correct answer for the above question is: Raising the bid amount. Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessYou’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
The correct answer for the above question is: Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA Here you can read the explanation
The correct answer for the above question is:
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See lessYou’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
The correct answer for the above question is: create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords Here you can read the explanation
The correct answer for the above question is:
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See lessYou’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.
The correct answer for the above question is: a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located Here you can read the explanation
The correct answer for the above question is:
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See lessYour client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
The correct answer for the above question is: Keyword list Default bid amount Here you can read the explanation The Answers: Keyword list and Default bid amount. Keyword list: Ah, the secret sauce of Google Ads success! Creating an ad group based on cooking categories means curating a tantaliRead more
The correct answer for the above question is:
Here you can read the explanation
The Answers: Keyword list and Default bid amount.
Keyword list: Ah, the secret sauce of Google Ads success! Creating an ad group based on cooking categories means curating a tantalizing keyword list. Think of it as seasoning for your ad – each keyword adds a dash of flavor, making sure your ad sizzles in the right search queries.
Default bid amount: Now, let’s talk bidding – the currency of the advertising realm. Your default bid amount is like the price tag on a plump, organic tomato. It determines how much you’re willing to toss into the bidding pot for a chance at that coveted ad spot.
While delivery times, device types, and country targets are important ingredients in the digital kitchen, they won’t be part of Vince’s Veggies’ first Search Ad group recipe. We’re focusing on the keywords that make taste buds tingle and setting the bid amount that ensures their ad gets a prime spot in the search buffet.
So, there you have it, my fellow digital chefs – keyword magic and bid mastery. May Vince’s Veggies’ ads be as enticing as a freshly tossed salad, and may the conversions flow like a garden in full bloom. Until next time, keep cooking up those digital victories!
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