Which practice would violate Google’s editorial and professional requirements? Including a question mark in the headlineShowing a ValueTrack tag in the textDirecting people to a page other than the advertiser’s homepageIncluding a border on the ad
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Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsersThey’re easy to update and don’t require plug-insThey can’t be viewed on mobile devicesThey’re easy to update but require plug-ins
When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user adds an item to an online shopping cartEvery time a user loads a webpage with embedded tracking codeEvery time a user clicks a video ...
Which is a best practice for optimizing a landing page for Google Ads? Several links to related websitesThe same programming language across the whole siteEasy-to-navigate contentProminent headlines in several font styles and sizes
When will the Analytics tracking code send an event hit to Google Analytics? Every time a user adds an event to their calendarEvery time a user performs an action with event tracking implementedEvery time a user makes a reservationEvery time a ...
If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collectedAnalytics will set a new unique ID the next time a browser loads ...
Negative keywords can help advertisers better target their ads by: reducing their campaign’s daily budget recommendationsreducing the number of irrelevant clicksraising the average position of their adsincreasing the number of relevant Display Network placements
What report identifies browsers that may have had problems with a website? The Active Users reportThe Source/Medium reportThe Browser & OS reportThe New vs Returning report
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It sets CPC bids as one-tenth of the current CPA bid settingIt bids a static CPC value based on the current maximum CPC settingsIt uses conversion history to set ...
True or false: Adding an extension to a text ad improves an advertiser’s Quality Score. TRUEFALSE