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Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
The correct answer for the above question is: [£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend) Here you can read the explanation
The correct answer for the above question is:
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See lessYour client sells gardening supplies online. You suggest she use sitelinks because they can:
The correct answer for the above question is: take people to subpages on her site about gloves, tools, and fertilizer Here you can read the explanation
The correct answer for the above question is:
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Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
The correct answer for the above question is: £13 Here you can read the explanation
The correct answer for the above question is:
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See lessYou own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
The correct answer for the above question is: https://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog Here you can read the explanation
The correct answer for the above question is:
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See lessYou manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.
The correct answer for the above question is: estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
The correct answer for the above question is:
See lessYou manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
The correct answer for the above question is: Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages Here you can read the explanation
The correct answer for the above question is:
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You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
The correct answer for the above question is: Words in your ad text, like model names of digital cameras Here you can read the explanation
The correct answer for the above question is:
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See lessYou have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
The correct answer for the above question is: Bid Simulator Here you can read the explanation
The correct answer for the above question is:
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See lessYou have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
The correct answer for the above question is: Set a theme for each ad group and choose related keywords Here you can read the explanation
The correct answer for the above question is:
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See lessYou have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
The correct answer for the above question is: £1.80 Here you can read the explanation
The correct answer for the above question is:
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