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Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
The correct answer for the above question is: +20% for San Francisco, -40% for Houston Here you can read the explanation
The correct answer for the above question is:
See lessHere you can read the explanation
Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
The correct answer for the above question is: Using 1 conversion code snippet with cross-account conversion tracking Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessCustomers who want to increase app downloads should use which campaign type?
The correct answer for the above question is: Mobile app installs
The correct answer for the above question is:
- Mobile app installs
See lessChanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
The correct answer for the above question is: Use a single sign-in for all accounts Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessBob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
The correct answer for the above question is: Bob’s ad will show on searches for UltraView1000 and additional words before and after.
The correct answer for the above question is:
See lessBlake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
The correct answer for the above question is: Lots of his site visitors are signing up for his baseball trivia newsletter Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessBased on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?
The correct answer for the above question is: “Design Your Own T-shirt” Here you can read the explanation
The correct answer for the above question is:
Here you can read the explanation
See lessBarbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?
The correct answer for the above question is: Broad
The correct answer for the above question is:
- Broad
See lessA water-sports company specialises in custom-made watercrafts and accessories. Their marketing manager decides to use the broad match keyword, ‘boat’. The manager then adds ‘paddle’ as a broad match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Select All Correct Responses
The correct answer for the above question is: A green boat paddle Travel on a paddle ship
The correct answer for the above question is:
- A green boat paddle
- Travel on a paddle ship
See lessArrange the items below in order of hierarchy, beginning with the top level.
The correct answer for the above question is: Account Campaign Ad group Ad
The correct answer for the above question is:
- Account
- Campaign
- Ad group
- Ad
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