The packaging is the primary thing with which a customer interacts. No matter, how perfect your product is, an annoying packaging destroys your brand image. It hurts the customer expectation even before opening the custom boxes. Unnecessary packaging material or complicated designs are the main reasons to distract the customer attention towards your brand. Visual identity and practicality of your custom boxes matter the most. You have to work on various aspects to avoid creating an irritating package. This builds your brand in the eyes of the customer and proves beneficial in long-run. Wonderful custom presentation boxes make the customer feel that they are delivered with a good experience. Below are some of the important tips to avoid annoying packaging.
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Work on Practicality:
Working on the practicality of custom retail packaging makes it highly attractive for the customers. The manufacturers have various options to work on. First of all, make your retail boxes should be easy to open. If the customer has to face immense trouble to open the cardboard box or remove its taping, this annoys him. Create easy to use packages. Creativity has no boundary. Use inserts to display the product parts separately. Working on the six corner cardboard box is an innovative idea to add to its practicality. You may design a box with handles to make it convenient to carry for the customers. For example, the following custom printed donut boxes are designed with a built-in handle at the top. This makes them more functional to use. Introducing transparency to a die-cut box is another effective option. When the customers can view the product from outside, it motivates them to make a purchase. Thus working on the practicality of custom boxes wholesale can help you in gaining multiple benefits.
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Eliminate Excessive Packaging Material:
Consumers get irritated by waste. Using excessive material to make custom cardboard boxes not only increases your packaging cost but also annoy the customers. Going for eco-friendly custom Kraft boxes are a good option. Customers always want to get their products in perfect sized customized boxes. Same is the case with the shipment. Receiving the products in a large size custom printed shipping box dissatisfies them. It destroys your brand image and makes them switch to your competitors. Custom packaging allows you to work on the size of the box. No matter how big or small your product is, the folding box is created exactly according to its dimensions. Let us take the example of this personalized playing card box. The manufacturer has worked to create its packaging exactly according to the size of the product. This not only keeps the product at its place but also provide a good display as the customer opens the playing card box.
Never Over-Design your Packaging:
A complicated packaging design annoys the customers, making it difficult for them to comprehend the basic details. So work on color, font, and images, etc but never overdesign your custom display boxes. Use colors of typography, should not disappear in the packaging design, rather it must complement the background. When things seem difficult, go for a minimalistic approach. Introducing simply designed custom boxes with logo makes your packaging attractive and recognizable. It has been seen that perfume boxes, cosmetic boxes and other similar packaging are designed by using a splash of colors and floral patterns. If done incorrectly, a complicated packaging can annoy the customer, making him switch to a competitor’s product.
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Use Appropriate Filling Material:
If done incorrectly, protective packaging is the biggest contributor to over-packaging. Always use appropriate filling material according to the nature of the product. Understand your product and the kind of protective packaging it needs then move further. This cut down your waste to a significant level. For example, to pack a delicate item in the custom boxes, bubble wrap or air pillow is the best options. On the other hand, if your product is large and not easy to break, paper cushioning can provide enough buffers. Adding excessive filler material to the presentation box irritates the customers as they have to remove a heap of waste before reaching the actual product. This also increases the weight of the package and its shipping charges. Let us consider the example of packing apparel items. The product inside the necktie packaging or shirt boxes is usually enclosed in a tissue wrap. This saves it from stain or damage and makes them more presentable as the customer opens the box.
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Prefer Good Adhesive Tape:
Never use ordinary cellophane tape to secure your paper packaging boxes. It is good to seal the smaller packages like medicines box or a cream box. But it is not recommended for larger ones which have to be shipped at a great distance. Using a good adhesive like 3M parcel tape ensures that your custom size shipping boxes are delivered in a perfect condition. This eliminates the risk of getting opened during the transition. Using a cheap supermarket tape can’t seal your box properly even if you add many layers. Similarly, a poly tape gives a tough time to adhere to corrugated cardboard. Try a water-activated tape. It is tamper-proof with a stronger bond. A single strip seals your package in the best way.
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