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Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

The promotion behind your advertisement.The phone number of your business.The URL displaying your website address.The location of your business.

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Decrease the mobile bid adjustment for the campaignIncrease the number of mobile-optimized text adsIncrease the mobile bid adjustment for the campaignDecrease the number of mobile-optimized text ads

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Creating ads likely to get clicks.Having a clear and simple landing page.Raising the bid amount.Creating ads that pertain to the keywords.

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPACreate 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaignContinue to manually set the bids ...

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

increase the budget for all of her campaigns that contain these queries as keywordslower the budget for all of her campaigns that contain these queries as keywordscreate 2 separate ad groups focused on boat and beachside ...

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.

the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newslettera headline and description text that encourages people to sign up for a ...

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

Delivery timesDevice typesCountry targetsKeyword listDefault bid amount

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

[£150 (sales price) – £1500 (cost)] / £700 (Google Ads spend)[£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend)£1500 (revenue) / £1200 (cost + Google Ads spend)[£1500 (revenue) – ...

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

be used with Shopping campaignstake people to blogs about gardeningbring people to her site from blogs about gardeningtake people to subpages on her site about gloves, tools, and fertilizer

Vemula Sinu

Asked: November 15, 2021In: Digital Marketing

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

£13£11£12£14

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