They provide advertisers with additional insights within the search term report.They generate new creative suggestions for both keywords and ads.They prevent all irrelevant traffic from clicking on your ads.They encourage users to make more informed decisions and take action.
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WhatisWhatis Latest Questions
They show additional information about a businessThey tend to improve an ad’s visibilityThey can help improve clickthrough rateThey often appear below the organic search results
Average position metric from the top mover reportAd average position metric from the paid and organic reportTop of page rate metric from the Auction insights reportAd group data that you customize with the report editor
All of these are automatically generatedDestination URLDescription lineHeadline
User ID-based biddingImpression share-based biddingDaily budget pacingAuction-time bidding
Changes in auction dynamicsRenaming campaignsChanges in tracked conversionsShifts in spend mix
Use the same format and content as you’d use for a laptop adIntegrate mobile Flash video adsPut your most important information in the second line of ad textUse a mobile-optimized landing page
URL filteringCategoriesPage feedsLanding pages
Cross-device conversionsClick-through conversionsCross-OS conversionsCross-through conversions
High amount of user trafficRelevant and original contentTransparency about your businessEasy to navigate