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Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

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To analyze demographic performanceTo react to ever-changing external factorsTo review new keyword opportunitiesTo check for status issues

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Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses

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Faster loading landing pagesAttractive video assetsDynamic video insertionBetter ad qualityMore qualified leads

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  • 1 Answer
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Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

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Extends her reach to additional sites.Enables her to partner with other similar businesses.Allows her to reach to all device types.Increases the geographic distribution of her ad.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 435 Views
Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

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Advertiser campaign countSize of ad groupCampaign typeAd relevanceAdvertiser bid

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 395 Views
Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.”

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Enhanced cost-per-click (ECPC)Target return on ad spend (ROAS)Maximize clicksTarget outranking share

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 385 Views
Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include

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KeywordsAd extensionsHeadlinesA landing page

Ad ExtensionAdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
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Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

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Common misspellings and synonyms of his keywords will still allow his ads to be shown.Jimmy’s ads will appear at a lower rate when users search for the television brand.His ads won’t be shown to users searching for the uncarried ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 441 Views
Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

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Remove ad extensions.Create a helpful, relevant landing page for the ad.Reduce the number of words in the ad.Control user signals and attributes.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 303 Views
Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

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She can instantly have a social media presence with ads.Her materials will display at the top in organic search results.Her ads are likely to appear when a user is visiting a competitor’s website.Her ads may appear when a user ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 365 Views
Vemula Sinu
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Vemula Sinu
Asked: November 11, 2021In: Digital Marketing

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses

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She can explicitly choose keywords to ignore.Her ad will only show for “blue saucepans.”She can choose the exact searches her keywords will match.She doesn’t have to think of all the related saucepan keywords.She can easily select the color she ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationbroad match modifiergoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  • 1 Answer
  • 454 Views
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