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Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

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CPM bids are effectively converted to CPC bidsAds using CPC bids are not allowed to compete on the Display NetworkCPC and CPM bids only compete against bids of the same typeCPC bids are effectively converted to CPM bids

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsCPCcpc bidcpm bidsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 375 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

How can you see if people are searching for your client’s services during the early morning and evening hours?

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Segment performance statistics by timeMonitor reach and frequency dataRun a keyword diagnosisRun a search terms report

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWords
  • 1 Answer
  • 319 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

How are negative keywords different from other keywords?

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They make your ad appear for search terms that you don’t want.They can only be used for ads on the Display Network.They prevent your ad from showing for search terms that you don’t want.They can increase your costs.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationNegative keywords
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  • 363 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Higher Quality Scores typically result in:

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Higher Quality Scores typically result in:86 higher costs and lower ad positionslower costs and better ad positionsless overall impressionsfaster delivery of daily budget

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 411 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

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they perceive her productslikely they are to become a regular customerlikely they are to click her adsthey interact with her website

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsGoogle Ads campaignsgoogle ads certificationGoogle AdWordsgoogle adwords certificationGoogle Analytics
  • 1 Answer
  • 357 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

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the daily budget you’ve setyour historical conversion ratethe expected impact of extensions and other ad formatsthe search ranking of your website

Ad ExtensionAdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 384 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

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“Display Network only – All features”“Display Network only – Remarketing”“Search Network only – All features”“Search Network with Display Select – All features”

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 502 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

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Use frequency capping to limit the number of times men ages 40 to 65 see your client’s adsAdd demographic and age targeting to show ads to people in this audienceIncrease cost-per-click (CPC) bids and experiment with variations of ad ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsDemographicgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 359 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

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Set a mobile bid adjustment to increase bids for searches on mobile devicesUse target search page location to help get your client’s ads to the top of mobile search page resultsSet a mobile bid adjustment to decrease bids for ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsConversionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 531 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • 0

measures trends relating to the search terms people have used before seeing your adfocuses on getting customers to complete an online purchaseshows you which ads lead to customer actions that have value for your businessautomatically gives you personal details ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsconversion trackingConversionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 460 Views
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