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Vemula Sinu
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Vemula Sinu
Asked: November 9, 2021In: Digital Marketing

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

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RemarketingDynamic Search AdsEcommerce trackingConversion tracking

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationSegments
  1. Best Answer
    Vemula Sinu
    Added an answer on November 9, 2021 at 2:38 am

    The correct answer for the above question is: Remarketing Here you can read the explanation

    The correct answer for the above question is:

    • Remarketing

    Here you can read the explanation

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  • 1 Answer
  • 359 Views
Vemula Sinu
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Vemula Sinu
Asked: November 9, 2021In: Digital Marketing

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve

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Converted clicksImpressionsConversion rateClickthrough rate (CTR)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoalsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 9, 2021 at 2:27 am

    The correct answer for the above question is: Clickthrough rate (CTR)   Here you can read the explanation

    The correct answer for the above question is:

    • Clickthrough rate (CTR)

     
    Here you can read the explanation

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  • 1 Answer
  • 375 Views
Vemula Sinu
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Vemula Sinu
Asked: November 9, 2021In: Digital Marketing

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • 1

Increase the average daily budget for the campaignBroaden the list of keywords to reach more potential customersMake sure the landing page is closely related to the adIncrease the cost-per-click (CPC) bid for low-performing keywords

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationQuality Score
  1. Best Answer
    Vemula Sinu
    Added an answer on November 9, 2021 at 2:24 am

    The correct answer for the above question is: Make sure the landing page is closely related to the ad Here you can read the explanation

    The correct answer for the above question is:

    • Make sure the landing page is closely related to the ad

    Here you can read the explanation

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  • 1 Answer
  • 373 Views
Vemula Sinu
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Vemula Sinu
Asked: November 9, 2021In: Digital Marketing

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

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Increase the maximum cost-per-click (CPC) bidChange the ad delivery method from “Accelerated” to “Standard”Lower the daily budget amountPause the campaign to stop showing ads and accruing costs

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsdaily budgetgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 9, 2021 at 2:21 am

    The correct answer for the above question is: Change the ad delivery method from “Accelerated” to “Standard” Here you can read the explanation

    The correct answer for the above question is:

    • Change the ad delivery method from “Accelerated” to “Standard”

    Here you can read the explanation

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  • 1 Answer
  • 453 Views
Vemula Sinu
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Vemula Sinu
Asked: November 9, 2021In: Digital Marketing

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

  • 0

AdWords policies can help ensure ads are useful, varied, relevant, and safe for web usersAdWords policies can help web user distinguish between ads and search resultsAdWords policies can keep disapproved ads and websites out of organic search resultsAdWords policies ...

Advertising policiesAdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 9, 2021 at 2:18 am

    The correct answer for the above question is: AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users Here you can read the explanation

    The correct answer for the above question is:

    • AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users

    Here you can read the explanation

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  • 1 Answer
  • 348 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • 0

Use the top movers report which campaigns have seen the biggest change in clicks since last monthUse the paid & organic report to show when his website appears in organic search, with no associated adsUse the Search term report ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 8, 2021 at 6:54 pm

    The correct answer for the above question is: Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers   Here you can read the explanation

    The correct answer for the above question is:

    • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

     
    Here you can read the explanation

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  • 1 Answer
  • 377 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

  • 0

Online advertising is always less expensive than traditional mediaTraditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amountTraditional media generates exposure, but online advertising campaign ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 8, 2021 at 6:49 pm

    The correct answer for the above question is: Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data    

    The correct answer for the above question is:

    • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

     
     

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  • 1 Answer
  • 439 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

  • 0

Create a separate ad group to target ads and bids for TokyoUse the user location view to understand if people who click your ads are located in TokyoRefine where your ads show by adding the keyword “Tokyo”Use a location ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsbidgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 8, 2021 at 6:41 pm

    The correct answer for the above question is: Use a location bid adjustment to increase bids for customers in Tokyo Here you can read the explanation  

    The correct answer for the above question is:

    • Use a location bid adjustment to increase bids for customers in Tokyo

    Here you can read the explanation
     

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  • 1 Answer
  • 352 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

  • 0

PlacementsWebsiteKeywordsAd text

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationKeywords
  1. Best Answer
    Vemula Sinu
    Added an answer on November 8, 2021 at 6:38 pm

    The correct answer for the above question is: Keywords Here you can read the explanation

    The correct answer for the above question is:

    • Keywords

    Here you can read the explanation

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  • 1 Answer
  • 342 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

  • 0

creating ads that include terms or phrases people are searching forcreating relevant ads and keywords, but not using ad extensionscreating ads that link to a generic landing pagecreating high-quality ads and landing page/ creating relevant keywords and ads, and ...

Ad PositionAdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 8, 2021 at 6:35 pm

    The correct answer for the above question is: creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions   Here you can read the explanation

    The correct answer for the above question is:

    • creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions

     
    Here you can read the explanation

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  • 1 Answer
  • 371 Views
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