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Home/AdWords fundamental/Page 73

WhatisWhatis Latest Questions

Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

How are negative keywords different from other keywords?

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They make your ad appear for search terms that you don’t want.They can only be used for ads on the Display Network.They prevent your ad from showing for search terms that you don’t want.They can increase your costs.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationNegative keywords
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 12:22 pm

    The correct answer for the above question is: They prevent your ad from showing for search terms that you don’t want. Here you can read the explanation

    The correct answer for the above question is:

    • They prevent your ad from showing for search terms that you don’t want.

    Here you can read the explanation

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  • 1 Answer
  • 143 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Higher Quality Scores typically result in:

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Higher Quality Scores typically result in:86 higher costs and lower ad positionslower costs and better ad positionsless overall impressionsfaster delivery of daily budget

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 12:16 pm

    The correct answer for the above question is: lower costs and better ad positions Here you can read the explanation

    The correct answer for the above question is:

    • lower costs and better ad positions

    Here you can read the explanation

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  • 1 Answer
  • 191 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

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they perceive her productslikely they are to become a regular customerlikely they are to click her adsthey interact with her website

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsGoogle Ads campaignsgoogle ads certificationGoogle AdWordsgoogle adwords certificationGoogle Analytics
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 12:02 pm

    The correct answer for the above question is: they interact with her website Here you can read the explanation

    The correct answer for the above question is:

    • they interact with her website

    Here you can read the explanation

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  • 1 Answer
  • 141 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

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the daily budget you’ve setyour historical conversion ratethe expected impact of extensions and other ad formatsthe search ranking of your website

Ad ExtensionAdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:58 am

    The correct answer for the above question is: the expected impact of extensions and other ad formats Here you can read the explanation

    The correct answer for the above question is:

    • the expected impact of extensions and other ad formats

    Here you can read the explanation

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  • 1 Answer
  • 189 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

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“Display Network only – All features”“Display Network only – Remarketing”“Search Network only – All features”“Search Network with Display Select – All features”

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:53 am

    The correct answer for the above question is: “Search Network with Display Select – All features” Here you can read the explanation

    The correct answer for the above question is:

    • “Search Network with Display Select – All features”

    Here you can read the explanation

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  • 1 Answer
  • 202 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

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Use frequency capping to limit the number of times men ages 40 to 65 see your client’s adsAdd demographic and age targeting to show ads to people in this audienceIncrease cost-per-click (CPC) bids and experiment with variations of ad ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsDemographicgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:49 am

    The correct answer for the above question is: Add demographic and age targeting to show ads to people in this audience Here you can read the explanation

    The correct answer for the above question is:

    • Add demographic and age targeting to show ads to people in this audience

    Here you can read the explanation

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  • 1 Answer
  • 141 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

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Set a mobile bid adjustment to increase bids for searches on mobile devicesUse target search page location to help get your client’s ads to the top of mobile search page resultsSet a mobile bid adjustment to decrease bids for ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsConversionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:45 am

    The correct answer for the above question is: Set a mobile bid adjustment to increase bids for searches on mobile devices Here you can read the explanation

    The correct answer for the above question is:

    • Set a mobile bid adjustment to increase bids for searches on mobile devices

    Here you can read the explanation

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  • 1 Answer
  • 233 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

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measures trends relating to the search terms people have used before seeing your adfocuses on getting customers to complete an online purchaseshows you which ads lead to customer actions that have value for your businessautomatically gives you personal details ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsconversion trackingConversionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:38 am

    The correct answer for the above question is: shows you which ads lead to customer actions that have value for your business Here you can read the explanation

    The correct answer for the above question is:

    • shows you which ads lead to customer actions that have value for your business

    Here you can read the explanation

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  • 1 Answer
  • 197 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

  • 0

Create multiple campaigns, each with a set of related keywordsCreate one campaign with a broad selection of keywordsCreate one campaign for all the products his client offersCreate campaigns based on the structure of his client’s website

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:33 am

    The correct answer for the above question is: Create campaigns based on the structure of his client’s website Here you can read the explanation

    The correct answer for the above question is:

    • Create campaigns based on the structure of his client’s website

    Here you can read the explanation

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  • 1 Answer
  • 129 Views
Vemula Sinu
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Vemula Sinu
Asked: November 7, 2021In: Digital Marketing

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • 1

A page with information on instrument rentals and a contact formHis homepage, with links to instrument sales, rentals, and music lessonsA page with information on music lessons and a contact formA page with a wide selection of instruments for ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionscontact formgoogle ads certificationGoogle AdWordsgoogle adwords certificationLanding Page
  1. Best Answer
    Vemula Sinu
    Added an answer on November 7, 2021 at 11:26 am

    The correct answer for the above question is: A page with information on instrument rentals and a contact form Here you can read the explanation

    The correct answer for the above question is:

    • A page with information on instrument rentals and a contact form

    Here you can read the explanation

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  • 1 Answer
  • 147 Views
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