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Home/google ads search advertising exam/Page 2

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Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

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increase the budget for all of her campaigns that contain these queries as keywordslower the budget for all of her campaigns that contain these queries as keywordscreate 2 separate ad groups focused on boat and beachside ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 4:07 am

    The correct answer for the above question is: create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords Here you can read the explanation

    The correct answer for the above question is:

    • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

    Here you can read the explanation

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  • 1 Answer
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Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.

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the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newslettera headline and description text that encourages people to sign up for a ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:56 am

    The correct answer for the above question is: a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located Here you can read the explanation  

    The correct answer for the above question is:

    • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

    Here you can read the explanation

     

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  • 1 Answer
  • 165 Views
Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

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Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

Delivery timesDevice typesCountry targetsKeyword listDefault bid amount

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:53 am
    This answer was edited.

    The correct answer for the above question is: Keyword list Default bid amount   Here you can read the explanation The Answers: Keyword list and Default bid amount. Keyword list: Ah, the secret sauce of Google Ads success! Creating an ad group based on cooking categories means curating a tantaliRead more

    The correct answer for the above question is:

    • Keyword list
    • Default bid amount

     

    Here you can read the explanation

    The Answers: Keyword list and Default bid amount.

    1. Keyword list: Ah, the secret sauce of Google Ads success! Creating an ad group based on cooking categories means curating a tantalizing keyword list. Think of it as seasoning for your ad – each keyword adds a dash of flavor, making sure your ad sizzles in the right search queries.

    2. Default bid amount: Now, let’s talk bidding – the currency of the advertising realm. Your default bid amount is like the price tag on a plump, organic tomato. It determines how much you’re willing to toss into the bidding pot for a chance at that coveted ad spot.

    While delivery times, device types, and country targets are important ingredients in the digital kitchen, they won’t be part of Vince’s Veggies’ first Search Ad group recipe. We’re focusing on the keywords that make taste buds tingle and setting the bid amount that ensures their ad gets a prime spot in the search buffet.

    So, there you have it, my fellow digital chefs – keyword magic and bid mastery. May Vince’s Veggies’ ads be as enticing as a freshly tossed salad, and may the conversions flow like a garden in full bloom. Until next time, keep cooking up those digital victories!

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  • 1 Answer
  • 278 Views
Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

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[£150 (sales price) – £1500 (cost)] / £700 (Google Ads spend)[£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend)£1500 (revenue) / £1200 (cost + Google Ads spend)[£1500 (revenue) – ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:49 am

    The correct answer for the above question is: [£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend)   Here you can read the explanation

    The correct answer for the above question is:

    • [£1500 (revenue) – £1200 (cost + Google Ads spend)] / £1200 (cost + Google Ads spend)

     

    Here you can read the explanation

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  • 1 Answer
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Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

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be used with Shopping campaignstake people to blogs about gardeningbring people to her site from blogs about gardeningtake people to subpages on her site about gloves, tools, and fertilizer

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:45 am

    The correct answer for the above question is: take people to subpages on her site about gloves, tools, and fertilizer   Here you can read the explanation

    The correct answer for the above question is:

    • take people to subpages on her site about gloves, tools, and fertilizer

     
    Here you can read the explanation

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  • 1 Answer
  • 181 Views
Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

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£13£11£12£14

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:42 am

    The correct answer for the above question is: £13 Here you can read the explanation

    The correct answer for the above question is:

    • £13

    Here you can read the explanation

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  • 1 Answer
  • 187 Views
Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

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https://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreatshttps://www.dogtreatseasytrackingdestinationURL.comhttps://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3DdogtrackingkeyworddestinationURL=12345678987654321%dogtreatsredirect

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:38 am

    The correct answer for the above question is: https://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog   Here you can read the explanation

    The correct answer for the above question is:

    • https://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

     

    Here you can read the explanation

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  • 1 Answer
  • 162 Views
Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.

  • 1

estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costsestimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costsestimate revenue based on the value ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:34 am

    The correct answer for the above question is: estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs  

    The correct answer for the above question is:

    • estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs

     

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  • 2 Answers
  • 176 Views
Vemula Sinu
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Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

  • 0

Brand names of your top competitors’ camerasWords in your ad text, like model names of digital camerasWords from headlines on your website, like “electronics” and “sale on cameras”General phrases related to photography, like “camera lens” and “camera base”

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationgoogle ads search advertisinggoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:27 am

    The correct answer for the above question is: Words in your ad text, like model names of digital cameras   Here you can read the explanation

    The correct answer for the above question is:

    • Words in your ad text, like model names of digital cameras

     

    Here you can read the explanation

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  • 1 Answer
  • 208 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 15, 2021In: Digital Marketing

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

  • 0

Portfolio SimulatorBid SimulatorCPC SimulatorKeyword Simulator

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationCPCcpc bidgoogle ads certificationgoogle ads search advertising examGoogle AdWordsgoogle adwords certificationgoogle certificate
  1. Best Answer
    Vemula Sinu
    Added an answer on November 15, 2021 at 3:24 am

    The correct answer for the above question is: Bid Simulator   Here you can read the explanation

    The correct answer for the above question is:

    • Bid Simulator

     

    Here you can read the explanation

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  • 1 Answer
  • 174 Views
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