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Channel GroupingsMulti-Channel FunnelsAttribution modelingConversion tracking

To show which goals are bringing in the most revenueTo evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your siteTo analyze the funnel steps for multiple goalsTo see which channels resulted in the highest ...

The number of times unique users returned to your website in a given time periodThe percentage of total site exitsThe percentage of visits when a user landed on your website and exited without any interactionsThe percentage of sessions in ...

View filtersReport filtersAdvanced SegmentsCustom Dimensions

A visualization to understand the impact of dataA dashboard widget that offers more specific analysisAn additional report dimension for more specific analysisAn additional report metric for more specific analysis

When one goal completion leads to anotherAn AdWords view through conversionWhen an AdWords visitors returns to the site directly to convertWhen one traffic source results in a later goal completion through another traffic source

You can target customers who have previously been to your site with customized creatives.You can create remarketing lists without making any changes to your existing GA tag.You can create remarketing lists based on custom segments and targets, for example, ...