Adopting and implementing a well-thought marketing strategy can run a business successfully. Marketing is essential to helping your business grow and exposing the company’s products and services to a wide range of audiences. This will further create a favorable impression amongst customers and motivate potential customers to buy, which is known as brand awareness.
Many large and small enterprises are using different strategies to increase brand awareness. One of them is known as promotional merchandising or promotional items. These products are useful to deliver strong messages in regards to gain recognition in markets. Promotional gifts and branded gifts leave a positive effect on brand and sales.
As these products are cost-effective and versatile, they are a great choice for small businesses. A gift with the company’s name and logo design can give a business extra leverage to capture the attention and recognition of their target audience. Therefore, investing in a promotional product campaign will provide long and lasting customer relationships as well as enhance the brand’s perception.
This write-up will explain how promotional products are helpful to increase the brand awareness:
Table of Content:
Why Promotional Items are Useful?
How to Use Promotional Materials Effectively?
How Promotional Items Helpful to Increase Brand Awareness?
- Imprinting a Product with Logo Design
- Organizing Sponsor Events
- Choosing Products Correlate with Person’s Profession & Hobbies
- Spreading out your Brand’s Message
- Interacting with Audience Through Social Media
- Offering Freemium to Your Employees
- Recapturing Current & Potential Customers
Why Promotional Items are Useful?
Some statistics have been proven that promotional gifts are extremely effective for business, which provides the highest ROI. The reason behind this is that these promotional items engage the customers’ senses easily. By offering a product with a corporate message and logo on it, the brands’ information will spread among the existing and potential customers. This thing will create a lasting impression on customers and clients’ minds and enable them to buy your products and services.
Everyone loves free gifts. Therefore, offering gifts during exhibitions, conferences, corporate events, holidays, and birthdays to your customers and employees will greet them extra. But it is necessary to offer something useful, branded, and qualitative products to your customers. Because the creative and unique promotional items will create a memorable impact and enable the recipients to use them. This will enable your brand’ reach, which will successfully expand your business further. Thus, brand awareness will improve.
How to Use Promotional Materials Effectively?
Promotional materials are profitable for any business to receive maximum benefits. Give preference to those items that directly correlate to a person’s daily routine, lifestyle, and profession. Various promotional items like reusable bottles, diaries, pen, notebooks, sweatband, towels and other related items can easily attract the attention of the audience. Make sure the promotional items are properly branded with a company’s logo and other relevant information like contact details, slogans, or web addresses. Distributing such gifts at retail shops, large public events, conferences, and on holidays and birthdays will increase the ROI of a business.
Many large business organizers adopt this strategy and offering memorable and entertaining gifts to their employees, plus customers. In addition, the fantastic promotional merchandise from key rings to stationery items, to larger ticket items like laptop bags and electronic accessories, like power banks, speakers and more are useful to expanding the awareness sooner.
How Promotional Items Can Increase Brand Awareness?
Promotional merchandise is a useful investment for obtaining a measured return on investment. Whether you are distributing promotional gifts at events, conferences or trade shows, you are building brand awareness by reaching out to your potential clients and customers. So, promotional items can increase brand awareness by:
Imprinting a Product with Logo Design
Adding a logo and other information, like contact details and slogans, on promotional products will aware about your brand to customers and clients. People love free items like pen, notebook, water bottles, etc. Therefore, giving out something free from your company will associate the customers with your brand. This thing will further form a positive impression. By using the right product, a business owner can also improve his/her brand’s image effectively. In addition, the selection of color and message and design can present more variation. Therefore, a creative and reusable item equipped with a logo will not only bring benefits to a business but also create a lasting impression among the audience. It is an excellent means of advertising and increasing brand awareness.
Organizing Sponsor Events
Every year, a number of events, festivals, concerts, fairs, and exhibitions are organized for people to attract and entertain them. These events become more useful when companies sponsoring their products like T-shirts, Backpack and other items, through them. It is an excellent way to promote your brand among thousands, or millions of people, which can later become a target audience. Sponsoring an event will allow you to bring aesthetic value to our brand by advertising it. Make sure the event matches your personality, interests, and passions in regards to associate the consumer with your brand. By sponsoring extreme sports events like cliff diving and motocross, a business owner can take his/her business to the top level.
Choosing Products Correlate with Person’s Profession & Hobbies
With the availability of several merchandise items, you can select a product in regards to making a positive impact with your desired audience. An aim towards brand awareness can become successful if a manager will offer something useful and valuable to the customers. Make sure that the consumer will regularly as a part of their lifestyle habit. In addition, offering a gift according to a person’s profession and habits will provide more earning to your businesses. Popular items like pens, notepads, bags and mugs are the most valuable items for employees and students. For this, conduct research to check what lifestyle items could benefit the market and how it can become beneficial for your business branding. So, present those gifts that are relevant from a practical point of view.
Spreading out your Brand’s Message
The success of any market depends on your ability to successfully deliver the core message of your brand. Crafting your message as a perfect pitch to target your audience with a creative and useful gift. This concludes that the brand’s message must be delivered in its logo, its mission statement or its slogan. The core of the message must be communicated concisely in order to engage them with your brand. Once the pitch message crafted and ready to deliver added value to a business’s brand, you can spread out the message with your promotional product and then improve your brand awareness.
Interacting with Audience Through Social Media
Spending time on social media by posting relevant information regarding your business products and services can benefit your brand too much. Nowadays social media platforms like Facebook, Instagram, Twitter, and others are very beneficial for promoting the products in the market. Posting on social media about things related to your product or services can easily engage the audience to go through your brand. By asking questions, commenting on posts, or retweeting or sharing content, you can easily interact with your audience. According to statistics, more than 50 % of brand reputation comes from online sociability. Therefore, having higher social leads can increase awareness of the brand.
Offering Freemium to Your Customers & Employees
Freemium is a business model that offers a product line or basic product for free. Many awesome online products allow users to choose from a free version like a watermark or credit line, or the option to upgrade to the paid version. It allows users to remove the watermark and replace it with their own logo. Offering a freemium option allows customers to get a taste of your product before making a purchase. This is a try-before-you-buy opportunity that can last forever. Some of those users who like the trial version will go for the paid version. The brand’s watermark will be shown on any public-facing parts of the product or service when offering freemium products. This will not only give customers a free product but your brand will get free advertising when customers will use it.
Recapturing Current & Potential Customers
By sending useful, original and branded with your brand name and logo boldly printed on them, you can easily stay in touch with your current and potential customers. In addition, offering personalized gifts to your clients is also the best option to increase brand awareness. Popular items like pens, mugs, sunglasses, diaries, pen holder will associate the audience with your brand. People usually love free gifts, which will give a chance to promote your brand throughout a specific area or world.
There are many other ways to increase brand awareness like influencer marketing, PPC advertising, podcasts, LinkedIn publishing, etc. These quantitative and qualitative metrics will help you to promote your brand among your audience and the general public. Brand awareness is a powerful concept that can positively impact on your marketing efforts, consumer perception, and revenue. So, follow these techniques for establishing and building brand awareness. Therefore, choose qualitative and branded products to remind about your brand again and again.