When creating a marketing strategy for your business, it’s vital that you know that a combination of offline and online methods will provide you with the best possible outcome. That being said, you should learn how to make the most of each approach you implement in your strategy. As social media is crucial for a business nowadays, here are some ways how you can promote your business on these platforms.
How Do I Promote Business on Social Media?
Choose the right platforms for your company
First of all, you need to do some research and see which platforms are most used by your target audience. The demographics of your customers will tell you whether they prefer Facebook, Instagram, Twitter, TikTok, or some other popular platform. There is no need to cover all of them but also be careful not to choose only one.
In order for your social media profiles to be effective, people need to be aware of their existence. So, make sure you include links and handles on your website, in email communication, in your physical store, and on any promotional materials you might be handing out. Moreover, cross-promoting is something that can help as well. For example, use your Facebook profile to promote your Instagram, and vice versa.
Schedule your posts and be consistent
Once you know which social media platforms you will be using, it’s essential to come up with a schedule and be consistent. There is no need to think of what you will post at the last minute, as you can easily turn to a content calendar and plan what you will be posting in the next few weeks. Planning ahead will help you stay organized and it means that you will never fail to provide your customers with interesting content.
To promote your business, you should also make the most of industry-specific hashtags. People in need of your products and services might be frequently scrolling through relevant hashtags so get their attention by using the right tags.
Whether you are in the hospitality sector or a retailer, you can surely do some research and find the right hashtags to use. What is more, you can also create your own hashtag and invite people to use it when talking about your company.
Stick to a brand aesthetic
You’ve surely put plenty of thought into your company’s branding. Well, a big part of it is the aesthetics you are using so you want to stick to it when it comes to your posts. From the tone and voice you use to the filters you put on your photos, you want people to notice that you are consistent and have your own style.
Stay on top of trends that relate to your audience
It seems as if there is a new trend on social media every single day, from viral TikTok challenges to funny memes. To stay interesting and relevant, you want to take part in these trends. However, you don’t want to seem pushy or simply in it for the exposure, so you have to be careful how you approach them. It’s a good policy to stick to those trends that are relevant to your audience.
Show off your company culture
Promoting your business also includes giving your customers a little sneak peek into how things are behind the scenes. Many individuals like to work with businesses they can relate to as well as those that care about the environment and treat their employees well.
With that in mind, you can use Instagram stories to show off how sustainable your business is and how you offer many amazing employee benefits. Show off your break room full of comfy bean bags and your kitchen stocked with healthy meals, for example. A big plus to this method is that it can also attract top talent to your company.
Encourage user-generated content
Another method that will help you promote your company on social media is turning to user-generated content. By using a dedicated hashtag, you can easily find content made by your customers and highlight it. For instance, ask their permission and repost their content. Not only will you have a fresh source of content on a regular basis but you will also show that you care about your community and their opinion.
Run contests to attract attention
Besides sharing user-generated content, you can also organize contests and giveaways that will draw attention to your company. Make participating fun and simple and ensure everyone who takes part gets some sort of prize. Contests will create loyalty and lead generation while you will not have to do a lot to advertise your business.
Form relationships with micro-influencers
While chances are small that you can get in touch with a famous influencer if you are a small business, you can still get to experience the benefits of influencer marketing. What you should do is find a micro-influencer – someone who has authority and plenty of followers in your line of work. Collaborate with them to create a campaign that seamlessly combines both of your contents.
Offer promo codes and deals
Something else you can do is offer deals and promo codes on social media. For example, you can include a one-day discount with a code that can be found on your Instagram stories. Furthermore, you can say that an offer is soon expiring and that many items are on sale for a limited amount of time. Maybe you can give away an item for free to a random person that follows you and leaves a unique comment.
As your goal is to get more customers, you want to include call-to-action buttons on all your social media. From encouraging readers to “learn more” on your blog to being more straightforward and asking them to “subscribe now” or “shop now”, you can try out different approaches and use metrics and analytics to see which ones work best.
In case you were unsure about how you can promote your company on social media, you’ll certainly be glad to see that you have many options at your disposal. Try out the above-mentioned tips and you should see results in no time.