Did you know Facebook is the most used app for social media platforms? Studies show 85% of smartphone users use Facebook. We’re in a generation where having a Facebook page is as important as having a Pan Card, especially for a business. Social media plays a vital role in building a brand’s image and so Facebook needs to be part of your strategy.
It’s mandatory to learn how to create a creative Facebook business page and also promote your brand effectively. A Lot of brands often confuse entertaining the target audience and promoting their business.
To ease the process and customize it for you here are some tips to stand out while designing a brand’s creative Facebook page.
Tips For Creating Facebook Business Page
Commitment to good service
While buying a product or service the first thing a customer makes sure of is to check out the digital appearance of a brand, if not a customer but an audience you target does the same. Making sure your digital appearances are up to the mark is extremely important for the audience to turn into a customer.
When your customer visits your page and sees the efforts you’ve put to stand out, make sure your Facebook page design looks great so you’re satisfying their needs.
Poorly maintained Facebook pages reflect bad service and you do not want that, so being committed to good service is extremely important.
Eye catchy cover image
When a visitor enters a brand’s Facebook page the first image that grabs their attention is the cover image. Just like a display picture, a cover image is equally important. Use this as a chance to stand out in the first impression to set the tone of your brand to begin to tell the story of who you are and what you provide.
Being at the top of the page it occupies a lot of space and is crystal visible, so make sure it’s eye-catching. Because the cover image is editable one can make the most of it by editing promos, new offerings, sales, etc as per the requirement and for time being.
Facebook page design services might take some effort but they’re the need of the hour.
Profile or Display picture that represents a brand
While we talk about brand representation, the foremost thing that represents a brand is its logo. Alongside, a Facebook page of a brand is represented by the display picture or profile image.
It can also be the brand’s logo but if you desire to put something else which is relevant to the service you provide is completely acceptable such as an image of a flagship product, a picture of your famous business owner, and so on.
While scrolling through the timeline the first thing viewers notice along with the post is the display picture of a brand and so brands need to be attentive to the same. A Lot of Facebook Page Design Services offer the services to do it for you on your behalf.
A professional and consistent Facebook page design fosters trust among customers. Thinking from a customer’s perspective, a brand’s digital appearance which is consistent and professional tends to be more reliable which eventually makes it look expert in its domain.
Similarly, consistency in design makes your brand more trustworthy and legitimate. This reliability takes you in the long run and it ends up making a visitor into a customer and helps establish brand loyalty which makes it stand out from your competitors.
Why not communicate with the visitors through this medium that they frequently use?
Mandatory Custom Tabs
You can attract 90% of your target audience to scroll through your page just by adding custom tabs to it. You can create your own custom tabs to make it relatively easy. As you get access to navigate your customers and visitors to your page for better call to action. Customizing tabs from the default is a great concept.
Other cool features can be found on the tabs part of your Facebook page. It may contain and be categorized accordingly such as page posts, events, reviews, photos, videos, groups, offers, and others which makes it easy for the customer to see what services you offer and about your visual appearance.
Facebook Ads for better reach
Facebook ads are a great way to expand your business by attracting more audiences. Experts’ preferred choice for promoting business is Facebook ads. While most businesses still don’t understand the significance of ads, studies show barely 4% of businesses run Facebook ads but it is also considered good news as it keeps a monopoly market which means less competition and better reach.
To reach a certain audience one must opt for Facebook ads as it’s the future of business. Through these ads, you can also add a direct link to your website and another e-commerce platform so it gets easier for your customer to reach out to you regarding the product or service they want to avail.
Video to increase brand awareness
Did you know Facebook is the biggest provider of online videos? Contrary to your belief it is now challenging Youtube. The whole perspective of you can only engage via texts or images” is gradually revising into videos” and hence it is the biggest provider of videos now.
While videos are a rapid way of engaging with users, it’s a great opportunity to engage with your followers and gain new ones as well. Fun, entertaining yet knowledgeable videos are hands down viewers’ first choice and require a lot of attention.
The quote “It’s crucial to be seen in social media platforms” makes so much sense when it’s about business.
Update about the upcoming events
Updating your audience about upcoming events through your Facebook page is a great way to invite as well as engage with your customers and visitors. The upcoming events section is located on the sidebar of the Facebook page.
A visitor is attracted to fancy images you put on your page, so make sure to post images or posters that look more like an invite and your audience is well-updated with the upcoming events, shows or workshops you’re organizing. This would help you gather an ample amount of people, and might as well help you grow your online community as well.
Keep track of your page with Facebook Page Insights
Facebook provides amazing tools and one of them is the Facebook Insights tool which allows users to keep track of their Facebook page performance. The Insight tab is located on the left side of the Facebook menu between Notification and Publishing Tools.
Once entered the Insights page you will see all your stats such as page likes, comments, increase and decrease in the followers, page reach and engagement for the week. Not just that but you can also compare the stats with the previous week’s stats as well. Isn’t that amazing?
While we talk about the audience, the insight tool also provides the audience demographics such as age, gender, location, etc. The feature that amazes the business owner is that you can also check what time and days your followers and audience stay online, so you get an idea of what time you should be active on your page to increase your Facebook page’s engagement.
As much as custom tabs are important, a Call to Action is a necessity for a Facebook page. The location of the CTA should be above the tabs. Use elements and templates, and play with creativity to persuade a visitor to connect with you.
A bigger banner with a vision will always lend you a profitable position. A customer clicking on a CTA option is valuable and their thoughts add so much value to your business, be welcoming to their valuable thoughts or testimony and keep innovating it every now and then.
There are mainly seven calls to action one can choose from. Here are some mentioned below:
- Sign up
- Contact us
- Book now
- Learn more
- Shop now
- Download app
These are some CTAs visitors can follow up on once finishing up scrolling the page.
Customizing different app buttons on your page is also a great way to add a visual appearance to your Facebook page. It shows you’re not only limited to one platform but have multiple them. Simply adding and customizing an image and link to apps will direct the customer or visitor to other apps and won’t limit you to one. Apps such as Pinterest, Twitter, Instagram, LinkedIn, etc.
A great Facebook page design and Facebook page design service can lend your business and customers an array of helpful features. Once the page is set you can later make the most of this marketing platform by ticking these tips and knowing the importance of all the aspects that comes with designing a Facebook page for your business.
With graphic designing experience, we know it might get difficult initially to design a Facebook page but with these well-researched tips, any business can ace it with literally minimum effort.