What feature is required to track customer search terms on a website? Data ImportSite SearchEnhanced EcommerceSearch filters
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Why might you use the “Search Network campaigns with Display opt-in” campaign type? You can use one budget to advertise on the Search Network and Display NetworkYour ads only show on the first page of search resultsYour video ads can ...
Which statistic indicates how often a click has led to a conversion? Cost-per-conversionConversion rateClick through rate (CTR)Converted clicks
What report indicates where users start or exit the conversion funnel? Goal Flow reportCohort Analysis reportUser Timings reportTreemaps report
What feature collects company-specific data such as Member Status? Event TrackingCustom DimensionCustom FilterCustom Metric
Filters cannot perform what action on collected data? Include data from specific subdomainsInclude shopping preferencesConvert dynamic page URLs to readable text stringsExclude traffic from particular IP addresses
Each campaign in your Google Ads account should have a single: maximum cost-per-click (max. CPC) bidbusiness goallanding pagead group
What feature is required to collect the number of comments users posted to a web page? Custom DimensionCustom MetricCalculated MetricCustom Channel Groupings
what scope applies to Custom Metrics? UserSessionEventHit
A standard Google Ads text ad is made up of: a display URL and description texta headline, a display URL, and description texta headline, image, and description texta headline and description text