Lower bids on keywords with a low clickthrough rate (CTR)Change keyword match types from exact match to phrase matchReview impression share data to identify missed opportunitiesMake changes to improve the components of Quality Score
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WhatisWhatis Latest Questions
Swiss people are searching on Google for information about SwitzerlandPeople located in Switzerland are searching using France-related words, like “hotels in Paris”French people visiting Switzerland are searching on Google for information about SwitzerlandPeople located in France are using Swiss-related ...
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The Quality Score for the account was reset after the ad was edited.The edited ad has a lower conversion rate after the changes were made.The edited ad is less relevant to the keywords within the ad ...
Set the campaign budget to a 30-day cycleSpecify the bid amount for each individual campaignTry a different automated bid strategyIncrease the target CPA bid
The target CPA bid was higher than the recommended amountThe target CPA bid was lower than the recommended amountThe conversion tracking code snippet was not added to the siteThe cost-per-click (CPC) bid was lower than the recommended amount
has fewer than 5 conversions in the last 15 dayshas fewer than 15 conversions in the last 30 daysis using Google Analyticsis using another automated bid strategy
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Affinity Audience would best reach the a golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. In-Market AudienceAffinity AudienceDetailed DemographicsSimilar Audiences for Search
Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display NetworkGroup them in a single ad groupSeparate them in ad groups with themes like sofa beds, king-size ...