increase its average cost-per-click (avg. CPC) bidimprove its positionbe achieved with an increase in bidincrease how often people click on it
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Lower bids on keywords with a low clickthrough rate (CTR)Change keyword match types from exact match to phrase matchReview impression share data to identify missed opportunitiesMake changes to improve the components of Quality Score
Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank? CPC bid is one factor that affects Ad Rank.An increased CPC bid leads directly to a small increase in Ad Rank.CPC bid only affects Ad Rank on the ...