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Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

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create a different ad for each keywordcreate multiple ads for each keywordonly create one ad that’s relevant to all keywordscreate ads that are relevant to all keywords

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Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Which two bidding strategies can boost brand awareness and recognition?

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Which two bidding strategies can boost brand awareness and recognition? (Choose 2)(Select All Correct Responses) Cost-per-acquisition (CPA)Cost-per-click (CPC)Cost-per-thousand viewable impressions (vCPM)Cost-per-view (CPV)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
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Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

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Add new relevant keywords and remove keywords with low clickthrough rate (CTR)Broaden his keyword list for ads with the lowest clickthrough rate (CTR)Increase bids for ads with the lowest average position and clickthrough rate (CTR)Increase bids on relevant keywords ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationsearch network
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  • 334 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices

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Target return on ad spend (ROAS)Target search page location flexible bidding strategyCost-per-acquisition (CPA)Mobile bid adjustments

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 364 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Which is a benefit of advertising online with Google AdWords?

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Advertisers can choose how much they spend and only pay when someone clicks their ad. This is the benefit of advertising online with Google Ads. Advertisers can choose how many times their ad should show during the dayAdvertisers pay the ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
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Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Which delivery type shows your ads at an even pace throughout the day?

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Standard deliveryAccelerated deliveryDelayed deliveryOptimized delivery

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 378 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

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Cost-per-view (CPV)Cost-per-thousand-impressions (CPM)Cost-per-click (CPC)Cost-per-acquisition (CPA)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsCPACPA biddinggoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 334 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

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Automatic cost-per-click (CPC)Cost-per-thousand impressions (CPM)Cost-per-acquisition (CPA)Manual cost-per-click (CPC)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsbiddinggoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 380 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your

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traffic estimates for placement ideashistorical conversion rate estimates for your keyword and placement ideastraffic estimates for your keyword ideashistorical cost-per-click (CPC) estimates for your keyword and placement ideas

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsCPCDisplay campaignsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 448 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

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Maximize clicksTarget search page locationEnhance cost-per-click (CPC)Target return on ad spend (ROAS)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsbiddinggoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 315 Views
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