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Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • 0

Add the terms as exact match keywordsAdd the terms as phrase match keywordsAdd the terms as keywordsAdd the terms as negative keywords

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationNegative keywords
  • 1 Answer
  • 491 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • 0

Negative match keywordsExact match keywordsBroad match keywordsPhrase match keywords

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 341 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

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Information about Italian food in the descriptionUse the same headline and description as other advertisersAn exclamation point in the display URLInclude call-to-actions, such as “Find the nearest location”

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationtext ads
  • 1 Answer
  • 340 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

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Google Ads only shows an ad for keywords with proper spelling and plural formsYour keyword list would be disapproved based on Google’s advertising policiesGoogle Ads can automatically include these variations for youBroad match includes the exact words and phrases ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 355 Views
Vemula Sinu
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Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • 0

based on how much your product is worth50% of how much your product is worththe same amount as the profit generated by your productthe same amount as the revenue generated by your product

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsbidgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 355 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

When building a keyword list for a Display Network campaign, you should do which of the following

  • 0

Use Display Campaign Optimizer to identify new keywordsOnly include exact match keywordsInclude keywords that are related to the websites your customers visitOnly use Keyword Planner to identify new keywords

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsDisplay Network campaignsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 331 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

  • 0

Replace the existing landing page with the new one and compare this month’s data to last month’sCreate another ad group for the new landing page and compare the two ad groupsCreate another campaign for the new landing page and ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 377 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

What’s one of the main benefits of using ad extensions

  • 0

The main benefits of using ad extensions are that it provide additional information to make your ads more relevant to customers. Extensions increase your reach by showing your ad on more advertising networksExtensions provide additional information to make your ads ...

Ad ExtensionAdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam QuestionsCTRgoogle ads certificationGoogle AdWordsgoogle adwords certification
  • 1 Answer
  • 341 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

What’s a reason to use the “Search Network with Display Select” campaign type?

  • 0

Your ads only show on the first page search resultsYou can pick the exact websites where you want your ad to showYou can use one budget to advertise on the Search Network and Display NetworkYour video ads can run ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationplacement targetingPlacements
  • 1 Answer
  • 372 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 8, 2021In: Digital Marketing

What report can help you identify opportunities to improve your keywords and ads?

  • 0

Search terms reportTime segmentation reportAuction insights reportPaid & organic report

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsgoogle ads certificationGoogle AdWordsgoogle adwords certificationsearch term report
  • 1 Answer
  • 361 Views
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