Create multiple campaigns, each with a set of related keywordsCreate one campaign with a broad selection of keywordsCreate one campaign for all the products his client offersCreate campaigns based on the structure of his client’s website
Question and Answer Website – Ask Questions To Get Answers
WhatisWhatis Latest Questions
A page with information on instrument rentals and a contact formHis homepage, with links to instrument sales, rentals, and music lessonsA page with information on music lessons and a contact formA page with a wide selection of instruments for ...
create additional AdWords accounts for low-performing keywordscreate duplicate ad groups with identical keywords and different ad variationscompare campaign performance to that of individual competitorsdetermine if campaigns are meeting overall marketing and conversion goals
Reach and frequency dataCall extensionsCost-per-thousand-impressions (CPM) biddingPlacement targeting
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit? “Display Network”“Search Network with Display ...
Number of clicks on her ads and costs to produce her pursesHow many times her ads have been viewed and clicked onCosts to produce her purses and revenue generated from her adsNumber of clicks on her ads and revenue ...
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit? Test only one version of your ad textLower the cost-per-click (CPC) ...
Repeat the keyword as many times as possible in the ad text.Modify the ad associated with that keyword to direct to a highly-relevant landing pageDelete the keyword and add the keyword to the campaign againIncrease the daily budget for ...
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Decrease cost-per-click (CPC) and increase daily budgetDecrease cost-per-click (CPC) and decrease daily budgetImprove Quality Score and decrease cost-per-click ...
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? The profit derived from a paid clickThe bids of the next closest advertiserThe average profit ...