Each of these are benefits you’d expect from Shopping Ads except: better-qualified leadsfree listingsmore traffic and leadsease of targeting without needing keywords
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In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing pageAvoid using ad extensionsSend users to a mobile-friendly landing pageinclude your phone number as your display URL
How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of clicks the ad accrues per dayDivide the number of impressions the ad gets by its average positionDivide the number of clicks the ad ...
The strategic use of different marketing channels affects: payment methodsthe average amount of each saleonline purchase decisionstarget-customer demographics
Your client wants to improve her ad position. What would you recommend? Add more keywords and increase daily budgetImprove the ad quality and increase bid amountImprove Quality Score and decrease bid amountMake the ad headline longer and more descriptive
What Remarketing audiences cannot be defined by default? Users who visited a specific page on a websiteUsers who speak a particular languageUsers who visited a physical storeUsers who played a video on a website
Which three campaign parameters are recommended to manually track campaigns? Source, Content, and TermMedium, Source, and CampaignMedium, Source, and ContentCampaign, Content, and Term
What feature must be enabled to use Multi-Channel Funnels? Advertising featuresGoals or EcommerceIn-page AnalyticsCustom dimensions
Which user characteristic may NOT be used to change keyword bids in Google Ads?: time of dayad preferencelocationdevice
In Multi-Channel Funnel Reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints First campaign, search, or ad