How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
- It sets CPC bids as one-tenth of the current CPA bid setting
- It bids a static CPC value based on the current maximum CPC settings
- It uses conversion history to set higher bids when a conversion is more likely
- It adjusts CPC bids based on existing bid adjustments
The correct answer for the above question is:
Here you can read the explanation about the CPA bidding: https://support.google.com/google-ads/answer/6268632