In advanced technical life, we search for the answers to our complicated questions and the right tactics to run a business to the search engines. To get an influx of non-paid organic traffic, it is important to update the Search Engine Optimization (SEO). All major search engines have this facility where you search for a query and get some primary results which will be the most relevant to you. These results have certain keywords and local listings which enables the web page to come up in the search results.
Learn more: How to Perform Basic SEO on a Budget
The job of a Search Engine Optimization Expert is full of responsibilities, where an SEO Expert has to work hard on both technical and non-technical stuffs. A good SEO is a very much detail and result-oriented. Apart from creating website architecture, building a meta-tag, an SEO Expert also has to keep in mind to develop the keyword strategies in order to increase relevant traffic to a website. If you are aspiring to become an SEO Expert, then you should prepare yourself with lots of technical knowledge which can be asked in an interview. Here are the Top 10 Questions which an SEO Expert would definitely face in an interview:
Learn more: Top 20 SEO Extensions for Digital Marketing Experts
Top 10 Questions which an SEO Expert would definitely face in an interview:
1. What is SEO and what are its types?
Ans: Search Engine Optimization or SEO is the technique to uplift the position of a webpage in a search engine by using keywords or phrases.
There are two types of SEO, (i) On-Page Optimization and (ii) Off-Page Optimization
2. What is a backlink?
Ans: Incoming links to a webpage or a website is called a backlink or an inbound link.
Learn more: How Much SEO is Dependent on Link Building?
3. What do you mean by Outbound link?
Ans: A link from one’s own website to another website is known as an Outbound Link.
4. Mention the definition and uses of a Crosslink.
Ans: Crosslinking is a process where a website is connected to another site; where a user is provided with a reference site that contains a content related to the search.
Learn more: Reasons Why Guest Posting Is A Plus?
5. Why do we use a Keyword in SEO?
Ans: A keyword is a single word which when combined makes a phrase. These keywords or phrases are populated over the internet by a search engine. When one searches something in a search engine, the best possible match will be shown with the help of a keyword.
6. What is the most important factor of an SEO?
Ans: There are multi factors responsible in an SEO campaign, and SEO Expert has to identify the factors depending on the goals of the campaign.
Learn more: Top 10 Questions and Answers on Digital Marketing For Experienced People
7. What does it mean if nothing appears on a screen after searching?
Ans: There may be three possibilities in this case:
- The site may be banned by the search engine.
- There may be no index by search engines.
- There may be some canonical issues.
8. What is the limit of characters in a title and Meta Description tag?
Ans: The limit for characters in a title tag is 70 and Meta Description tag is 222.
9. What is a Keyword Stemming?
Ans: It is a process of making new keywords from the root keyword in the search query by adding a prefix, suffix or pluralization is known as keyword stemming.
Learn more: Digital Marketing Mistakes: Know How To Avoid Them
10. Name some of the SEO Blogs that are popular?
Ans: There are many popular SEO Blogs such as Google Webmaster Central, Smart Engine Land, and SEO Smarty.
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