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The rise of Facebook Messenger chatbot has become widespread and marketers are now adding it as a crucial part of their social media marketing strategy. According to Forbes, there are 300,000 active chatbots today and Facebook has been proven to represent a continuously evolving marketing and communication channel for business.Additionally, a report from Gartner said that by the year 2020, 85% of businesses’ engagement with their customers will be done without human interaction — and alternatively use chatbots and self-service options.Facebook Messenger chatbot platforms have been proven tremendously effective front-line agents for businesses by helping customers to field inquiries and refer them to a scheduling system. Customer service chatbots can also be used to recommend products and services — simplifying the purchasing processes by doing most of the preliminary work and answering questions that customer services are traditionally tasked to accomplish.According to the social media giant Facebook, there are 2 billion messages being exchanged between businesses and people monthly — another reason by both business owners and marketers are utilizing Facebook Messenger chatbots.
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1 Let’s now list down 5 creative ideas to use chatbot for your Facebook Messenger: