The rise of Facebook Messenger chatbot has become widespread and marketers are now adding it as a crucial part of their social media marketing strategy. According to Forbes, there are 300,000 active chatbots today and Facebook has been proven to represent a continuously evolving marketing and communication channel for business. Additionally, a report from Gartner said that by the year 2020, 85% of businesses’ engagement with their customers will be done without human interaction — and alternatively use chatbots and self-service options. Facebook Messenger chatbot platforms have been proven tremendously effective front-line agents for businesses by helping customers to field inquiries and refer them to a scheduling system. Customer service chatbots can also be used to recommend products and services — simplifying the purchasing processes by doing most of the preliminary work and answering questions that customer services are traditionally tasked to accomplish. According to the social media giant Facebook, there are 2 billion messages being exchanged between businesses and people monthly — another reason by both business owners and marketers are utilizing Facebook Messenger chatbots.
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1 Let’s now list down 5 creative ideas to use chatbot for your Facebook Messenger: