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Vemula Sinu
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Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

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25% of YouTube watch-time happens on mobile devices.75% of YouTube watch-time happens on mobile devices.Google does not share device watch-time metrics for YouTube.60% of YouTube watch-time happens on mobile devices.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 506 Views
Vemula Sinu
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Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

In which TrueView format(s) can an advertiser use a companion banner?

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A) In-stream and in-displayB) All of the listed answers are incorrectC) In-streamD) In-display

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTube
  • 1 Answer
  • 515 Views
Vemula Sinu
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Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

  • 0

Call-to-action and DisruptCallout and DistractConnect and DirectCallout and Divert

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTube
  • 1 Answer
  • 499 Views
Vemula Sinu
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Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

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Download thisClick hereStart nowLearn how to build a table

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 451 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

If your client wants to pay only when someone views an ad, you should use:

  • 0

A) YouTube homepage adsB) Text adsC) Viewable cost-per-thousand-impressions (vCPM) biddingD) TrueView in-stream ads

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 525 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

If your client wants a specific reach for a specific price on YouTube, you should use:

  • 0

A) affinity audiencesB) placement targetingC) reservation buyingD) TrueView videos ads

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 468 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • 0

Sales and purchase intent liftClicks, calls, and sign-upsViews, impressions, unique users, awareness lift, and ad recall liftView-through rate, watch time, favorability lift, consideration lift, and brand interest lift

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 437 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

  • 0

The video on the YouTube watch page or advertiser’s channelThe advertiser’s websiteThe advertiser’s YouTube MastheadThe ad’s destination URL

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 470 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  • 0

A) only on targeted affinity audiencesB) only when targeted topics and affinity audiences matchC) on targeted topics and affinity audiencesD) only on targeted topics

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 381 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 29, 2021In: Digital Marketing

How does an advertiser benefit from using Google Surveys?

  • 0

Google Surveys can see what people are searching for and find related topics.Google Surveys can validate the advertiser’s idea through the world’s largest focus group.Google Surveys can discover the top questions the advertiser’s target audience is asking.Google Surveys can ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Networkgoogle video advertising examYouTubeYouTube ads
  • 1 Answer
  • 398 Views
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