Clicks, video engagement, impressionsVisits, video downloads, user referralsLikes, subscriptions, user commentsRepeat views, engagement time, loads
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Morale: increased satisfaction, higher retention, approvalDevelopment: upgrades, pre-rolls, experimentationMotivation: enticement, calls-to-action, engagementAction: online conversions, store visits, sales lift
YouTube pays creators per 1,000 views of their uploaded videos.YouTube pays creators a set fee for every video they upload.YouTube pays creators to share ads alongside their content.YouTube pays creators according to channel subscriber counts.
A) TrueView in-stream ads onlyB) TrueView in-display ads onlyC) TrueView in-display ads that are at least 30 seconds longD) any TrueView ad format
When the bumper ad was shown on the right frame.When the bumper ad showed for 10 seconds.When consumers viewed a bumper ad three or more times.When the bumper ad was skippable.
A) 10 secondsB) 2 secondsC) 5 secondsD) 7 seconds
A) There isn’t a time limitB) about 2 minutesC) less than 30 secondsD) more than 30 seconds
A) watches at least 25% of the videoB) watches the video until the last quartileC) watches at least 30 seconds of the video or completes itD) watches the video for five seconds or longer
YouTube campaigns require no management.YouTube is powered by Google data and tools.YouTube refunds advertising spend if no conversion goals are met.YouTube has the smallest number of advertisers in each vertical.
A) Companion bannersB) TrueView Video Discovery adsC) YouTube MastheadsD) Companion Mastheads