What Remarketing audiences cannot be defined by default? Users who visited a specific page on a websiteUsers who speak a particular languageUsers who visited a physical storeUsers who played a video on a website
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Which three campaign parameters are recommended to manually track campaigns? Source, Content, and TermMedium, Source, and CampaignMedium, Source, and ContentCampaign, Content, and Term
What feature must be enabled to use Multi-Channel Funnels? Advertising featuresGoals or EcommerceIn-page AnalyticsCustom dimensions
Which user characteristic may NOT be used to change keyword bids in Google Ads?: time of dayad preferencelocationdevice
In Multi-Channel Funnel Reports, how are default conversions credited? Second to last campaign, search, or ad Last campaign, search, or ad Equal credit along the conversion touchpoints First campaign, search, or ad
What report compares metrics based on user acquisition date over a series of weeks? Users Flow reportCohort Analysis reportActive Users reportUser Explorer report
Adwords Editor lets users do all of these things except: keep working while offlineview statistics for all campaignssimultaneously make edits to multiple accounts onlineexport and import files
Keyword Planner can do all of these things except: suggest keywords and ad groups that may not have occurred to youprovide Quality Score estimates and validate keywordsmultiply keyword lists togetherprovide historical statistics on search volume
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV)Cost-per-acquisition (CPA)Cost-per-thousand-impressions (CPM)Cost-per-click (CPC)
What report shows the percentage of traffic that previously visited a website? Behavior > Frequency and Recency reportBehavior > New vs returning reportAll traffic > Referrals reportInterests > Affinity categories report