Which is a best practice for writing an effective text ad? Use all capital letters in the headlineWrite several ads and see which one performs the bestMake sure the headline wraps to two linesCapitalize the first letter of each word ...
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What is a “metric” in Google Analytics? A dimension that can help you analyze site performance.The numbers in a data set often paired with dimensions.The dates in your date range.A segment of data separated out in a report for comparison.
Sharing a Custom Report will share the report configuration and data included in the report. TrueFalse
Why would an advertiser use sitelinks? To showcase customer reviews with high-quality survey dataTo give customers quick access to multiple pages of an advertiser’s websiteTo let customers click a button to call the businessTo show a link that sends people ...
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likelycost-per-acquisition (CPA) goals to raise your bid when a conversion is more likelycost-per-click ...
Each of these are benefits you’d expect from Shopping Ads except: better-qualified leadsfree listingsmore traffic and leadsease of targeting without needing keywords
In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing pageAvoid using ad extensionsSend users to a mobile-friendly landing pageinclude your phone number as your display URL
How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of clicks the ad accrues per dayDivide the number of impressions the ad gets by its average positionDivide the number of clicks the ad ...
The strategic use of different marketing channels affects: payment methodsthe average amount of each saleonline purchase decisionstarget-customer demographics
Your client wants to improve her ad position. What would you recommend? Add more keywords and increase daily budgetImprove the ad quality and increase bid amountImprove Quality Score and decrease bid amountMake the ad headline longer and more descriptive