When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greaterThe minimum needed to hold your ad position, under ...
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According to Google data, 70% of mobile searchers who’ve recently made a purchase have: visited a business’s website from the search results pageclicked to call a business from the search results pagecalled a similar business from their phonesaved a business ...
What value is used to determine whether your ad will show on a page and, if so, the ad’s position? Quality FactorQuality ScoreAd RankAd Score
Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR)ImpressionsAverage cost-per-click (avg. CPC)Phone call conversions
According to Google data, after seeing an ad on their smartphone, more than half of people: go to a store and buy the productdo a mobile searchgo to the company’s website and buy the productsend a text
Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him: show ads when someone searches for dance classesshow ads on dance websites and YouTube videosmatch his ad text to what people are ...
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? Users Flow reportActive Users reportCohort Analysis reportUser Explorer report
What feature would be used to collect how many times users downloaded a product catalog? Custom DimensionEvent TrackingCalculated MetricsCustom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? Just before the closing </body> tag of your websiteJust before the closing </head> tag of your websiteJust after the opening <body> tag of ...
When the same default tracking code is installed on pages with different domains, what will result? Analytics will associate users and sessions with their respective domainsAnalytics will associate users and sessions with a single domainAnalytics will send an alert about ...