What channel is not included in the default Channels report? DirectDeviceDisplayOrganic Search
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You can add a “+”modifier in front of the words in a broad match keyword to: indicate that this keyword should be dynamically inserted in your ad textspecify that someone’s search must include certain words or their close variationsspecify that ...
Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targetingContextual targetingDemographic targetingKeyword targeting
What is a “dimension” in Google Analytics? A comparison of data between two date ranges.An attribute of a data set that can be organized for better analysis.The total amount of revenue a business has made in a given date range.A ...
Which is a benefit of advertising online with Google Ads? Advertisers can choose how many times their ad should show during the dayAdvertisers can choose how much they spend and only pay when someone clicks their adAdvertisers pay the same ...
You can use Keyword Planner to identify: the number of negative keywords you should addwhich text ads are performing best based on your keywordsthe amount of traffic potential keywords you might getwebpages where your ad can appear based on your ...
What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaignBudget usage for all Search campaigns, including limitations and opportunities for more trafficThe ...
What criteria could not be used to create a Dynamic Remarketing audience? Users who viewed a search result page on your websiteUsers who returned an item they purchasedUsers who viewed product detail pagesUsers who viewed your homepage
Which targeting option can help you reach people who’ve previously visited your website? Device targetingRemarketingDemographic targetingInterest category targeting
What asset is used to build a remarketing list? Custom MetricCustom SegmentCustom ReportCustom Dimension