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Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Use a custom feedInclude “textbooks” and “study guides” as keywordsUse the “Education” business typeImplement the remarketing tag after the body tag

Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

reach men, women and children of all ages who need any kind of athletic shoesincrease brand awarenesssell high-end running shoes to competitive marathon runnersreach shoppers who are ready to buy right away

Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” categoryManaged placementsSimilar audiencesDynamic remarketing

Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.

optimizes keywords and applies affinity targeting conversion models to target adsuses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversionsuses dynamic placement ...

Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

Display Network onlySearch Network with YouTube SelectSearch Network with Display SelectSearch Network only

Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Demographic targetingContextual product targetingGender targetingThe “Green Living Enthusiasts” affinity audience

Vemula Sinu

Asked: November 24, 2021In: Digital Marketing

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

A text ad with a call extension on the Search NetworkAn interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu itemsA text ad with keywords describing the most popular menu items, like ...