A) Display Network – “Mobile app installs”B) Display Network with the marketing objective of “Engage with your mobile app”C) Display Network – “Ads in mobile apps”D) Search Network with the marketing objective of “Mobile app installs”
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Funnel Visualization reportMouseover RateAdSense reports in Google AnalyticsTransaction rate
Expansive network of diverse sitesAccurate forecasts of clicks and impressionsConsistent performance from day-to-dayHigher clickthrough rates (CTR) than on Google Search
You can run it on both the Search and Display NetworksThere’s no cost for engagement with the adYou can use any Display Network targeting methodYou can be charged only for click-throughs
Position PreferenceIP Exclusion ToolConversion TrackingKeyword diagnosis
Target cost-per-acquisition (CPA)Viewable cost-per-thousand impressions (vCPM)Cost-per-view (CPV)Maximize clicks
Maximize clicksEnhanced cost-per-click (ECPC)Target cost-per-action (CPA)Target return on ads spend (ROAS)
Cost-per-interaction (CPI)Cost-per-clickEffective cost-per-thousand impressions (eCPM)cost-per-thousand impressions (CPM)
Viewable cost-per-thousand impressions (vCPM)Effective cost-per-thousand impressions (eCPM)Cost-per-click (CPC)Cost per acquisition (CPA)
Move automatic and managed placements into separate ad groupsCreate a separate ad group for each placementFor each ad group, target groups of placements with similar themesGroup all placements together into a single ad group