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Vemula Sinu
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Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website

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A) Display Network – “Mobile app installs”B) Display Network with the marketing objective of “Engage with your mobile app”C) Display Network – “Ads in mobile apps”D) Search Network with the marketing objective of “Mobile app installs”

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 197 Views
Vemula Sinu
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Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

  • 0

Funnel Visualization reportMouseover RateAdSense reports in Google AnalyticsTransaction rate

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  • 1 Answer
  • 243 Views
Vemula Sinu
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Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which is a benefit of using display advertising with Google to build brand awareness?

  • 0

Expansive network of diverse sitesAccurate forecasts of clicks and impressionsConsistent performance from day-to-dayHigher clickthrough rates (CTR) than on Google Search

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 206 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which is a benefit of using a Lightbox ad?

  • 0

You can run it on both the Search and Display NetworksThere’s no cost for engagement with the adYou can use any Display Network targeting methodYou can be charged only for click-throughs

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  • 1 Answer
  • 178 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

  • 0

Position PreferenceIP Exclusion ToolConversion TrackingKeyword diagnosis

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 217 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which bidding type is only available for ads on the Display Network?

  • 0

Target cost-per-acquisition (CPA)Viewable cost-per-thousand impressions (vCPM)Cost-per-view (CPV)Maximize clicks

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkvCPM
  • 1 Answer
  • 178 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which bidding strategy should use you if you want to increase revenue from your ad spend?

  • 0

Maximize clicksEnhanced cost-per-click (ECPC)Target cost-per-action (CPA)Target return on ads spend (ROAS)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 184 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  • 0

Cost-per-interaction (CPI)Cost-per-clickEffective cost-per-thousand impressions (eCPM)cost-per-thousand impressions (CPM)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationCPCgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  • 1 Answer
  • 191 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which bidding option is best suited for an advertiser focused on branding goals?

  • 0

Viewable cost-per-thousand impressions (vCPM)Effective cost-per-thousand impressions (eCPM)Cost-per-click (CPC)Cost per acquisition (CPA)

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display NetworkvCPM
  • 1 Answer
  • 204 Views
Vemula Sinu
  • 0
Vemula Sinu
Asked: November 23, 2021In: Digital Marketing

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

  • 0

Move automatic and managed placements into separate ad groupsCreate a separate ad group for each placementFor each ad group, target groups of placements with similar themesGroup all placements together into a single ad group

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  • 1 Answer
  • 191 Views
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