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Location and language targetingKeyword targetingDevice targetingAudience targeting
Product page visitorsPast convertersCategory page visitorsHomepage visitors
Impressions and conversionsConversion delay and cost-per-acquisitionImpressions, reach, frequencyClickthrough rate and cost-per-click
Separate campaigns allow for more accurate location targetingLower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality ScoreHigher bids required to be successful on the Google Display NetworkDifferent campaigns settings may be more effective on different networks
Image ads do not perform as well on the Google Display NetworkIt ensures one of the ad formats will win the auction and show on a publisher siteText ads do not perform as well on the Google ...
High maximum cost-per-clicks (CPCs)Fast landing page load timeTesting all image ad sizesHigh number of impressions
Revenue-focused biddingConsideration-focused biddingConversion-focused biddingAwareness-based bidding
Keyword PlannerDisplay PlannerTargeting optimizationConversion Optimizer