What report compares metrics based on user acquisition date over a series of weeks? Users Flow reportCohort Analysis reportActive Users reportUser Explorer report
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Adwords Editor lets users do all of these things except: keep working while offlineview statistics for all campaignssimultaneously make edits to multiple accounts onlineexport and import files
Keyword Planner can do all of these things except: suggest keywords and ad groups that may not have occurred to youprovide Quality Score estimates and validate keywordsmultiply keyword lists togetherprovide historical statistics on search volume
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV)Cost-per-acquisition (CPA)Cost-per-thousand-impressions (CPM)Cost-per-click (CPC)
What report shows the percentage of traffic that previously visited a website? Behavior > Frequency and Recency reportBehavior > New vs returning reportAll traffic > Referrals reportInterests > Affinity categories report
What channel is not included in the default Channels report? DirectDeviceDisplayOrganic Search
You can add a “+”modifier in front of the words in a broad match keyword to: indicate that this keyword should be dynamically inserted in your ad textspecify that someone’s search must include certain words or their close variationsspecify that ...
Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targetingContextual targetingDemographic targetingKeyword targeting
What is a “dimension” in Google Analytics? A comparison of data between two date ranges.An attribute of a data set that can be organized for better analysis.The total amount of revenue a business has made in a given date range.A ...
Which is a benefit of advertising online with Google Ads? Advertisers can choose how many times their ad should show during the dayAdvertisers can choose how much they spend and only pay when someone clicks their adAdvertisers pay the same ...