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Home/Digital Marketing/Page 36

WhatisWhatis Latest Questions

Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

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both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auctionany cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auctiononly cost-per-click (CPC) ads entering the auctiononly cost-per-thousand impressions (CPM) ads entering the auction

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationeCPMgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:22 am

    The correct answer for the above question is: any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction Here you can read the explanation

    The correct answer for the above question is:

    • any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction

    Here you can read the explanation

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  • 1 Answer
  • 395 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

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Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

Postal codeLocationOccupationAgeGender

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:19 am

    The correct answer for the above question is: Age Gender Here you can read the explanation

    The correct answer for the above question is:

    • Age
    • Gender

    Here you can read the explanation

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  • 1 Answer
  • 480 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

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hovers their finger over the ad for at least 2 secondswatches the ad for at least 2 secondswatches the ad twice in a robexpands or interacts with the ad

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:16 am

    The correct answer for the above question is: expands or interacts with the ad   Here you can read the explanation

    The correct answer for the above question is:

    • expands or interacts with the ad

     
    Here you can read the explanation

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  • 1 Answer
  • 384 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

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Its summary report provides executive summaries of total cost and bidding.In addition to standard Google Ads reporting, it provides reports that facilitate broad,strategic ad management.It provides “recommended insights,” which are focused on Topic Targeting.Its reporting functionality includes exclusive placement ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:14 am

    The correct answer for the above question is: In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.   Here you can read the explanation

    The correct answer for the above question is:

    • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

     

    Here you can read the explanation

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  • 1 Answer
  • 388 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Dynamic remarketing lets an advertiser:

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Engage visitors to the website by opening a chat sessionShow prior visitors to his site ads that are based on products or services they saw on the site.Re-run ad to increase the volume of people who ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display examGoogle Display Network
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:11 am

    The correct answer for the above question is: Show prior visitors to his site ads that are based on products or services they saw on the site.   Here you can read the explanation

    The correct answer for the above question is:

    • Show prior visitors to his site ads that are based on products or services they saw on the site.

     

    Here you can read the explanation

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  • 1 Answer
  • 415 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Display inventory on the Google Display Network can come from AdSense or:

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Right MediaAdWordsTeracentThe DoubleClick Ad Exchange

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:08 am

    The correct answer for the above question is: The DoubleClick Ad Exchange   Here you can read the explanation

    The correct answer for the above question is:

    • The DoubleClick Ad Exchange

     
    Here you can read the explanation

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  • 1 Answer
  • 369 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Cost-per-thousand impressions (CPM) bidding is only available for:

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accounts that are using prepay billingaccounts using U.S. Dollars for billing currencycampaigns that target search partner sitescampaigns that target the Google Display Network

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationCPMgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:05 am

    The correct answer for the above question is: campaigns that target the Google Display Network   Here you can read the explanation

    The correct answer for the above question is:

    • campaigns that target the Google Display Network

     
    Here you can read the explanation

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  • 1 Answer
  • 380 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

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Advertise on the Search network as well as the Display NetworkAdd a location extension to her adAdd a map showing her location to her adsProminently feature her street address in bold text

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 5:02 am

    The correct answer for the above question is: Add a location extension to her ad Here you can read the explanation

    The correct answer for the above question is:

    • Add a location extension to her ad

    Here you can read the explanation

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  • 1 Answer
  • 352 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

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Sell him business leads at a preset price.Provide clear forecasts that allow for smoother purchasing.Place ads for his business on all search engines.Increase overall installs and interactions with his app.Help users find and discover his products.

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificategoogle displaygoogle display exam
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 4:58 am

    The correct answer for the above question is: Increase overall installs and interactions with his app. Help users find and discover his products. Here you can read the explanation

    The correct answer for the above question is:

    • Increase overall installs and interactions with his app.
    • Help users find and discover his products.

    Here you can read the explanation

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  • 1 Answer
  • 443 Views
Vemula Sinu
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Vemula Sinu
Asked: November 17, 2021In: Digital Marketing

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

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It allows her to collect statistical usage data from the websites where her ad appears.It can sometimes be used as a Shopping campaign.It makes it possible for her to engage with valuable audiences quickly and often.It can always be ...

AdWords fundamentalAdWords fundamental ExamAdWords fundamental Exam Questionsadwords google certificationgoogle ads certificationGoogle AdWordsgoogle adwords certificationgoogle certificateGoogle Display Adsgoogle display exam
  1. Best Answer
    Vemula Sinu
    Added an answer on November 17, 2021 at 4:55 am

    The correct answer for the above question is: It makes it possible for her to engage with valuable audiences quickly and often. Here you can read the explanation

    The correct answer for the above question is:

    • It makes it possible for her to engage with valuable audiences quickly and often.

    Here you can read the explanation

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  • 1 Answer
  • 352 Views
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