How are rich media ads different from other ad formats?
- They are ads with animation or other types of motion
- They are displayed on the Search Network
- They are a type of text ad
- They are static image ads
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Here you can read the explanation about the rich media ads: https://support.google.com/google-ads/answer/2404190?visit_id=637540564277416021-3144688566&rd=1