What’s the benefit of having multiple ads in an ad group?
- AdWords will automatically match each ad to the keywords it’s most relevant to
- Ads are only eligible to show ad extensions if there are more than one ad in that group
- When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
- Ads are only eligible to show at the top of the page if there are more than one ad in that ad group