You might analyze exact match impression share data to get an idea of:
- the percentage of eligible impressions you received for searches that exactly matched content on your landing page
- the percentage of eligible impressions you received for searches that exactly matched your keywords
- the number of times your ads were shown on the Search Network
- the number of eligible impressions your broad match keywords received
The correct answer for the above question is:
Here you can read the explanation about the exact match: https://support.google.com/google-ads/answer/2407781?hl=en